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Questions and Answers
What does Oney claim about their acceptance rate?
What does Oney claim about their acceptance rate?
- It is 98% (correct)
- It is 81%
- It is 50%
- It is 80%
What is the customer satisfaction rate of Oney?
What is the customer satisfaction rate of Oney?
- 94%
- 98%
- 80%
- 50% (correct)
What is one of the strengths of Alma?
What is one of the strengths of Alma?
- Reactive support teams
- Low solvability risk
- Fast payment acceptance
- High conversion rate (correct)
What is one of the weaknesses of Oney?
What is one of the weaknesses of Oney?
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What is a key factor that determines whether a merchant will choose Alma over other pay-per-click advertising solutions?
What is a key factor that determines whether a merchant will choose Alma over other pay-per-click advertising solutions?
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Study Notes
- Oney is a bank that is now only the 2nd actor in France, after Alma.
- Oney has a business model that is further confirmed after acquisition by BPCE in 2019.
- Oney claims they have a higher acceptance rate (98%) but they lack transparency as they lower the acceptance rate to 81% over time and retarget merchants’ customers to over-sell and push clients’ towards credit consumption.
- They have low customer satisfaction rates (50% dissatisfied users-TP), with a journey rated as complex and limited.
- At Alma, we care about cost but we also believe in value delivering higher conversion rate (80%), a seamless experience (4.6 TP with 94% satisfied customers) for you and your clients ****and reactive support teams to guide you throughout the process.
- Oney’s weaknesses include no innovation capacity, huge overselling, and don’t stick to promised deadlines.
- Alma’s strengths include a higher conversion rate (80%), a seamless experience (4.6 TP with 94% satisfied customers), and reactive support teams to guide you throughout the process.
- Oney has a number of weaknesses, including weak customer purchase experience and merchant maneuvering.
- At Alma, there is no field to fill in when a customer pays, and customers love to be given the choice of different payment options.
- Oney’s weaknesses are not scalable for multi-country merchants.
- Oney is backed by a bank, which reduces the risk of solvability.
- Oney is faster to accept payments with less identification and security checks than other payment platforms.
- Oney has a strong position and low solvability risk, which is reassuring for merchants.
- Merchant argues that they have experienced a high rate of customer churn because of the high cost of pay-per-click advertising.
- Alma argues that they can lower the cost of pay-per-click advertising and improve customer satisfaction by providing a better service.
- The keyfactors that determine whether a merchant will choose Alma over other pay-per-click advertising solutions are the cost of advertising and the customer service offered.
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