Podcast
Questions and Answers
What does Oney claim about their acceptance rate?
What does Oney claim about their acceptance rate?
What is the customer satisfaction rate of Oney?
What is the customer satisfaction rate of Oney?
What is one of the strengths of Alma?
What is one of the strengths of Alma?
What is one of the weaknesses of Oney?
What is one of the weaknesses of Oney?
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What is a key factor that determines whether a merchant will choose Alma over other pay-per-click advertising solutions?
What is a key factor that determines whether a merchant will choose Alma over other pay-per-click advertising solutions?
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Study Notes
- Oney is a bank that is now only the 2nd actor in France, after Alma.
- Oney has a business model that is further confirmed after acquisition by BPCE in 2019.
- Oney claims they have a higher acceptance rate (98%) but they lack transparency as they lower the acceptance rate to 81% over time and retarget merchants’ customers to over-sell and push clients’ towards credit consumption.
- They have low customer satisfaction rates (50% dissatisfied users-TP), with a journey rated as complex and limited.
- At Alma, we care about cost but we also believe in value delivering higher conversion rate (80%), a seamless experience (4.6 TP with 94% satisfied customers) for you and your clients ****and reactive support teams to guide you throughout the process.
- Oney’s weaknesses include no innovation capacity, huge overselling, and don’t stick to promised deadlines.
- Alma’s strengths include a higher conversion rate (80%), a seamless experience (4.6 TP with 94% satisfied customers), and reactive support teams to guide you throughout the process.
- Oney has a number of weaknesses, including weak customer purchase experience and merchant maneuvering.
- At Alma, there is no field to fill in when a customer pays, and customers love to be given the choice of different payment options.
- Oney’s weaknesses are not scalable for multi-country merchants.
- Oney is backed by a bank, which reduces the risk of solvability.
- Oney is faster to accept payments with less identification and security checks than other payment platforms.
- Oney has a strong position and low solvability risk, which is reassuring for merchants.
- Merchant argues that they have experienced a high rate of customer churn because of the high cost of pay-per-click advertising.
- Alma argues that they can lower the cost of pay-per-click advertising and improve customer satisfaction by providing a better service.
- The keyfactors that determine whether a merchant will choose Alma over other pay-per-click advertising solutions are the cost of advertising and the customer service offered.
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