Podcast
Questions and Answers
What is the primary focus of Customer Relationship Marketing (CRM)?
What is the primary focus of Customer Relationship Marketing (CRM)?
- Financial transactions
- Vendor relationships
- Product marketing efforts (correct)
- Employee relationships
Which is NOT listed as a benefit of Customer Relationship Marketing (CRM)?
Which is NOT listed as a benefit of Customer Relationship Marketing (CRM)?
- Better customer retention
- Better anticipation of needs
- Better segmentation
- Improved employee satisfaction (correct)
What is one of the disadvantages mentioned for Customer Relationship Marketing (CRM)?
What is one of the disadvantages mentioned for Customer Relationship Marketing (CRM)?
- Increased security concerns (correct)
- Enhanced customer loyalty
- Better knowledge of customers
- Improved customer communication
Which type of customer is described as making purchases based on immediate desires rather than long-term loyalty?
Which type of customer is described as making purchases based on immediate desires rather than long-term loyalty?
What does a Customer Care Policy primarily define for a company?
What does a Customer Care Policy primarily define for a company?
What does the Role of a Customer Care Policy primarily focus on establishing within a business?
What does the Role of a Customer Care Policy primarily focus on establishing within a business?
What is the primary goal of effective communication in marketing?
What is the primary goal of effective communication in marketing?
Which of the following is NOT listed as a benefit of effective communication?
Which of the following is NOT listed as a benefit of effective communication?
In what way does communication occur according to the text?
In what way does communication occur according to the text?
Which aspect is NOT emphasized as a way to improve communication skills?
Which aspect is NOT emphasized as a way to improve communication skills?
What is a key element mentioned in the 5 Cs of communication for marketing purposes?
What is a key element mentioned in the 5 Cs of communication for marketing purposes?
Why is effective communication important for new customers according to the text?
Why is effective communication important for new customers according to the text?
What is postpurchase dissonance?
What is postpurchase dissonance?
In the context provided, what is the main characteristic of low-involvement decisions?
In the context provided, what is the main characteristic of low-involvement decisions?
What is the purpose of aligning Customer Service Vision with a company's vision?
What is the purpose of aligning Customer Service Vision with a company's vision?
Why do high-involvement decisions cause a great deal of postpurchase dissonance?
Why do high-involvement decisions cause a great deal of postpurchase dissonance?
What does auditing current customer service efforts entail?
What does auditing current customer service efforts entail?
Why is it important to make a customer service policy easily accessible?
Why is it important to make a customer service policy easily accessible?
