18 Questions
What is the primary focus of Customer Relationship Marketing (CRM)?
Product marketing efforts
Which is NOT listed as a benefit of Customer Relationship Marketing (CRM)?
Improved employee satisfaction
What is one of the disadvantages mentioned for Customer Relationship Marketing (CRM)?
Increased security concerns
Which type of customer is described as making purchases based on immediate desires rather than long-term loyalty?
Impulse Customers
What does a Customer Care Policy primarily define for a company?
Guidelines for excellent customer service
What does the Role of a Customer Care Policy primarily focus on establishing within a business?
Positive and customer-focused culture
What is the primary goal of effective communication in marketing?
Promoting products or services more effectively
Which of the following is NOT listed as a benefit of effective communication?
Boosts employee productivity and morale
In what way does communication occur according to the text?
Through verbal and non-verbal channels
Which aspect is NOT emphasized as a way to improve communication skills?
Keeping the message ambiguous
What is a key element mentioned in the 5 Cs of communication for marketing purposes?
Consolidating the brand image
Why is effective communication important for new customers according to the text?
To support new customers in understanding and recognizing the brand
What is postpurchase dissonance?
A form of anxiety consumers experience after making a purchase
In the context provided, what is the main characteristic of low-involvement decisions?
They require minimal effort in decision-making
What is the purpose of aligning Customer Service Vision with a company's vision?
To ensure consistency and coherence in customer service efforts
Why do high-involvement decisions cause a great deal of postpurchase dissonance?
As they pose a high risk to the buyer if a mistake is made
What does auditing current customer service efforts entail?
Assessing and evaluating the existing customer service practices
Why is it important to make a customer service policy easily accessible?
To facilitate understanding and implementation of the policy
Learn about Customer Relationship Marketing (CRM) in Agri-tourism Management. Discover the benefits of CRM, such as better customer knowledge, segmentation, retention, anticipation of needs, and communication strategies.
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