Title

Non-financial indicators are too difficult to quantify

Modern businesses are not concerned with product quality

Traditional accounting systems do not measure important variables (correct)

Financial measures are too complex to understand

Advertising spend and marketing ROI

Sales revenue and profit margin

Employee satisfaction and turnover rate (correct)

Inventory turnover and accounts payable

They are important factors in competing in the modern business environment (correct)

They help the company save money

They are directly measured by a traditional accounting system

They make the company look good to investors