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Which of the following is a reason why financial measures do not provide a complete picture of a company's performance?

  • They are only relevant for small businesses
  • They only measure a company's profits
  • They are too complex to understand
  • They do not measure variables such as customer satisfaction (correct)

    • What are some of the non-financial indicators (NFIs) that companies are using to measure their performance?

  • Only qualitative measures
  • Only quantitative measures
  • Only measures related to profits and losses
  • A combination of quantitative and qualitative measures (correct)

    • Why is successful execution of variables such as product quality, delivery, reliability, after-sales service, and customer satisfaction essential for a company's success?

  • They are important factors in today's competitive business environment (correct)
  • They are required by law
  • They are directly measured by traditional accounting systems
  • They are only important for small businesses

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