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Questions and Answers
What does digital marketing refer to?
What does digital marketing refer to?
- The promotion of brands using digital channels such as the internet and social media (correct)
- The promotion of brands using print media such as newspapers and magazines
- The promotion of brands using physical channels such as billboards and flyers
- The promotion of brands using traditional channels such as TV and radio
What is the importance of digital marketing?
What is the importance of digital marketing?
- It interacts with customers at every stage of the buying journey (correct)
- It is only suitable for businesses with specific needs and goals
- It is a cookie-cutter exercise
- It only requires basic knowledge to be successful
What skills and knowledge are required for successful digital marketing?
What skills and knowledge are required for successful digital marketing?
- No skills or knowledge are required
- Only technical skills related to digital communication
- A range of skills and knowledge (correct)
- Only business-related skills such as finance and management
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