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What does digital marketing refer to?

  • The promotion of brands using digital channels such as the internet and social media (correct)
  • The promotion of brands using print media such as newspapers and magazines
  • The promotion of brands using physical channels such as billboards and flyers
  • The promotion of brands using traditional channels such as TV and radio

    • What is the importance of digital marketing?

  • It interacts with customers at every stage of the buying journey (correct)
  • It is only suitable for businesses with specific needs and goals
  • It is a cookie-cutter exercise
  • It only requires basic knowledge to be successful

    • What skills and knowledge are required for successful digital marketing?

  • No skills or knowledge are required
  • Only technical skills related to digital communication
  • A range of skills and knowledge (correct)
  • Only business-related skills such as finance and management

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