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What is the purpose of CRM?

  • To manage enterprise resources
  • To collect and analyze information for sales and marketing decision support (correct)
  • To provide financial analysis
  • To manage human resources

    • Which of the following functions is included in CRM?

  • Inventory management
  • Quality control
  • Account management (correct)
  • Research and development

    • What is the main difference between CRM information and enterprise resources planning information?

  • CRM information is designed for sales and marketing decision support, while enterprise resources planning information is not (correct)
  • CRM information is used for inventory management, while enterprise resources planning information is not
  • CRM information is used for quality control, while enterprise resources planning information is not
  • CRM information is used for research and development, while enterprise resources planning information is not

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