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Questions and Answers
What is the purpose of CRM?
What is the purpose of CRM?
- To manage enterprise resources
- To collect and analyze information for sales and marketing decision support (correct)
- To provide financial analysis
- To manage human resources
Which of the following functions is included in CRM?
Which of the following functions is included in CRM?
- Inventory management
- Quality control
- Account management (correct)
- Research and development
What is the main difference between CRM information and enterprise resources planning information?
What is the main difference between CRM information and enterprise resources planning information?
- CRM information is designed for sales and marketing decision support, while enterprise resources planning information is not (correct)
- CRM information is used for inventory management, while enterprise resources planning information is not
- CRM information is used for quality control, while enterprise resources planning information is not
- CRM information is used for research and development, while enterprise resources planning information is not
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