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What is Customer Relationship Management?
What is Customer Relationship Management?
- A business process executed by a company to service its employees
- A marketing philosophy based on putting the company first
- A business process executed by a company with its business partners to service customers and sustain relationships with them (correct)
- A marketing philosophy based on putting the company's products first
What type of information is required to understand and support existing and potential customer needs?
What type of information is required to understand and support existing and potential customer needs?
- Information designed for enterprise resources planning
- Information designed for sales and marketing decision support (correct)
- Information designed for accounting and finance decision support
- Information designed for human resource management
What is the main goal of Customer Relationship Management?
What is the main goal of Customer Relationship Management?
- To put the company's products first
- To put the company first
- To service employees
- To put the customer first and sustain relationships with them (correct)
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