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Questions and Answers

What is Customer Relationship Management?

  • A business process executed by a company to service its employees
  • A marketing philosophy based on putting the company first
  • A business process executed by a company with its business partners to service customers and sustain relationships with them (correct)
  • A marketing philosophy based on putting the company's products first

What type of information is required to understand and support existing and potential customer needs?

  • Information designed for enterprise resources planning
  • Information designed for sales and marketing decision support (correct)
  • Information designed for accounting and finance decision support
  • Information designed for human resource management

What is the main goal of Customer Relationship Management?

  • To put the company's products first
  • To put the company first
  • To service employees
  • To put the customer first and sustain relationships with them (correct)

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