Podcast
Questions and Answers
True or false: Organizational accounts are more numerous than consumer accounts.
True or false: Organizational accounts are more numerous than consumer accounts.
False (B)
True or false: Organizational markets make more emotional purchases than consumer markets.
True or false: Organizational markets make more emotional purchases than consumer markets.
False (B)
True or false: The buying decision of organizational accounts involves negotiation and takes longer to complete than in consumer markets.
True or false: The buying decision of organizational accounts involves negotiation and takes longer to complete than in consumer markets.
True (A)
Study Notes
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