Tips for Compelling Storytelling
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Questions and Answers

Which of the following is a strategy to create a new category?

  • Transforming components into new systems (correct)
  • Finding an already saturated market segment
  • Loving your product excessively
  • Adding a familiar feature to a product

    • What is the main difference between closed and open questions as discussed in the text?

  • Open questions offer freedom in the response given (correct)
  • Closed questions provide more detailed answers
  • Closed questions allow for a wider range of responses
  • Open questions restrict the respondent's answers

    • What happens when you change a question?

  • Both the question and answer change (correct)
  • There is no impact on the response
  • The respondent feels pressured to change their answer
  • The response becomes more accurate

    • How can you enhance the clarity of your messages, based on the text?

    <p>Adapting your message to your listener's schema</p> Signup and view all the answers

    What did Henry Ford mean by his statement 'If I had asked people what they wanted they would have said faster horses'?

    <p>People lack foresight in envisioning new inventions</p> Signup and view all the answers

    Which method is NOT suggested in the text for creating a new product category?

    <p>Loving your product excessively</p> Signup and view all the answers

    Why do closed questions restrict the sorts of answers a person offers?

    <p>To maintain control over the conversation</p> Signup and view all the answers

    What is emphasized in the text as a key aspect of asking effective questions?

    <p>'Adapting questions based on the situation'</p> Signup and view all the answers

    What is a key aspect to consider when telling a story according to the text?

    <p>Inclusivity and relevance to the audience</p> Signup and view all the answers

    Which of the following is NOT recommended for storytelling based on the text?

    <p>Repeat stories to reinforce key points</p> Signup and view all the answers

    What type of stories are suggested to be shared with the audience according to the text?

    <p>Stories with thematic complexity</p> Signup and view all the answers

    How should stories be delivered to make an impact, as mentioned in the text?

    <p>Making the story personal and vivid with relevant details</p> Signup and view all the answers

    What is an essential element to ensure the credibility of a story?

    <p>Validation of basic values through emotions and lessons</p> Signup and view all the answers

    Why is it important to think of specific scenes from past experiences when developing stories?

    <p>To ground the stories in specifics and add authenticity</p> Signup and view all the answers

    What does the text recommend when considering the chapters of your life for storytelling?

    <p>Start with significant 'firsts' like first date or job</p> Signup and view all the answers

    What does the advice 'Major in the minors' mean?

    <p>Focusing on small details that are often overlooked</p> Signup and view all the answers

    How can sharing scenes from past experiences help improve storytelling?

    <p>By adding authenticity and helping convey how past events still affect one's life</p> Signup and view all the answers

    What principle is highlighted by the phrase 'Even turkeys fly in hurricanes' in the text?

    <p>Resilience in tough times</p> Signup and view all the answers

    How does the text suggest one can create a competent environment?

    <p>By surrounding oneself with competent individuals</p> Signup and view all the answers

    What is emphasized by the 'Effortful-effortless principle'?

    <p>Balancing hard work with smart work</p> Signup and view all the answers

    How does the text suggest one can leverage their strengths effectively?

    <p>By being aware of paradoxes and avoiding them</p> Signup and view all the answers

    What does 'Credentialing' refer to based on the text?

    <p>Acquiring formal qualifications or certifications</p> Signup and view all the answers

    In the context of the text, why is it important to know both sides of an argument?

    <p>To avoid having opinions on subjects you don't understand fully</p> Signup and view all the answers

    'Building Competency Perceptions' as mentioned in the text involves:

    <p>Creating an environment that enhances perceptions of competency</p> Signup and view all the answers

    What was the original purpose of developing tensile fabrics by NASA?

    <p>To enhance the durability of nylon space suits</p> Signup and view all the answers

    Which product developed by NASA is commonly used in mattresses, couches, and movie theater seats?

    <p>Memory foam</p> Signup and view all the answers

    What is the key nutrient found in breast milk that NASA helped develop for use in baby formula?

    <p>Omega-3 fatty acid</p> Signup and view all the answers

    Which technology, initially created for emergency space kits, has been repurposed as post-marathon blankets?

    <p>Emergency blankets</p> Signup and view all the answers

    What did NASA's development of shock absorbers aim to protect?

    <p>Buildings and bridges</p> Signup and view all the answers

    Who benefited from the technology developed by NASA to create emergency blankets?

    <p>Campers and hikers</p> Signup and view all the answers

    In what year did NASA develop emergency blankets for space emergency kits?

    <p>1964</p> Signup and view all the answers

    Where can one find tensile fabrics developed initially for spacesuits?

    <p>Airports</p> Signup and view all the answers

    'NASA said this ingredient is in 90 percent of infant formulas on the market.' What ingredient are they referring to?

    <p>Omega-3 fatty acid</p> Signup and view all the answers

    A major task of leaders is to build and protect the brand name of their organization.

    <p>True</p> Signup and view all the answers

    A strong brand does not create any perceived differences among homogeneous products.

    <p>False</p> Signup and view all the answers

    You are not considered a 'brand' in your organization.

    <p>False</p> Signup and view all the answers

    Leaders are not required to worry about maintaining the brand name of their organization.

    <p>False</p> Signup and view all the answers

    The attribution-affect bias implies that when you are liked, you can do nothing right.

    <p>False</p> Signup and view all the answers

    Firms do not worry much about their brands, according to the text.

    <p>False</p> Signup and view all the answers

    The text emphasizes the importance of appearing knowledgeable by only presenting one side of an argument.

    <p>False</p> Signup and view all the answers

    Leveraging your strengths is a recommended strategy, but fixing weaknesses is not necessary.

    <p>False</p> Signup and view all the answers

    The 'Effortful-effortless principle' highlighted in the text suggests that storytelling should require minimal effort.

    <p>False</p> Signup and view all the answers

    In the context of the text, the statement 'Even turkeys fly in hurricanes' means that everyone can excel in challenging situations.

    <p>True</p> Signup and view all the answers

    Credentialing can help enhance your credibility when interacting with clients or customers.

    <p>True</p> Signup and view all the answers

    Creating a competent environment involves ensuring that tools are not readily available for employees to use.

    <p>False</p> Signup and view all the answers

    The text recommends majoring in minor details and overlooking the big picture when building competency perceptions.

    <p>False</p> Signup and view all the answers

    In-person requests are less effective than requests communicated through a technology-enabled channel.

    <p>False</p> Signup and view all the answers

    People retain 30% of what they see and hear according to the Johnson & Johnson Retention Study.

    <p>False</p> Signup and view all the answers

    The XR-4 helicopter was not considered successful according to the civilian and military audience.

    <p>False</p> Signup and view all the answers

    Implementing the TSDR model in learning suggests starting with Demonstrating before Showing.

    <p>False</p> Signup and view all the answers

    According to the Dell Global Training study, people retain more information when they talk and interact compared to what they read or hear.

    <p>True</p> Signup and view all the answers

    Engagement does not play a role in the amount of information retained by individuals, according to the Johnson & Johnson Retention Study.

    <p>False</p> Signup and view all the answers

    Sharing prototypes is not a part of the Elevator Speech concept.

    <p>False</p> Signup and view all the answers

    Doing favors that cost you a little and gain you a lot is not a strategy mentioned in the text for building relationships.

    <p>False</p> Signup and view all the answers

    Richard Parsons is quoted in the text regarding the importance of knowing someone when looking for potential candidates.

    <p>True</p> Signup and view all the answers

    President Lyndon B. Johnson had a preference for giving away electric toothbrushes as gifts.

    <p>True</p> Signup and view all the answers

    Doris Kearns Goodwin received 12 electric toothbrushes from President Lyndon B. Johnson during her time as his aide.

    <p>True</p> Signup and view all the answers

    In the text, it is suggested to exercise your network to keep it active; otherwise, it diminishes over time.

    <p>True</p> Signup and view all the answers

    Being memorable, such as having unique business cards, is not considered important for networking according to the text.

    <p>False</p> Signup and view all the answers

    Acting as the 'parent of relationships' is a strategy emphasized in the text for networking effectively.

    <p>True</p> Signup and view all the answers

    Maintaining records while staying personal is not highlighted as a key element for successful networking according to the text.

    <p>False</p> Signup and view all the answers

    The text does not mention the importance of offering favors before they are requested as part of relationship-building.

    <p>False</p> Signup and view all the answers

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