Tipping Point Chapters 1 & 2 Flashcards

Questions and Answers

What are the three rules of epidemics?

Risk factor

Power of context (correct)

Sickness factor (correct)

Law of the Few (correct)

What is the 80/20 principle?

A principle holding that 20 percent of all customers generate 80 percent of the demand.

What is R.J. Reynolds?

Markets selling Winston cigarettes.

What are connectors, mavens, and salesmen?

Connectors know many people, mavens accumulate knowledge, and salesmen have persuasive personalities. Signup and view all the answers

What is a small world problem?

How human beings are connected. Signup and view all the answers

What is 'six degrees of separation?' Can it truly be tested?

'Six degrees of separation' is the theory that anyone can be connected through no more than five intermediaries. Yes, it can be tested. Signup and view all the answers

What makes someone a connector?

To be a connector, you must know many people and occupy diverse worlds. Signup and view all the answers

Why are connectors necessary in society?

We rely on them to give us access to opportunities and worlds to which we don't belong. Signup and view all the answers

What does the phrase 'the strength of weak ties' mean?

Your acquaintances know things that you don't because they occupy different worlds. Signup and view all the answers

Why did Paul Revere's ride succeed when William Dawes' ride did not?

Revere was a connector with a larger social circle and better communication skills. Signup and view all the answers

How much do you rely on word of mouth information?

I rely on meeting new people through the people I already know and the information they share. Signup and view all the answers

How did mavens influence the sales of Hush Puppies?

Mavens were motivated to get the best deals and shared their experiences. Signup and view all the answers

What are the positives and negatives of being a maven?

Positives include having the most information and being an information broker; negatives include obsessive knowledge retention. Signup and view all the answers

What makes someone a salesman?

A salesman persuades others by having answers to common objections. Signup and view all the answers

What are three things that Gladden says make salesmen effective?

Little things can make a big difference, non-verbal cues matter, and persuasion can work subtly. Signup and view all the answers

What are micro movements?

The jumps and shifts of body and face that occur repeatedly. Signup and view all the answers

What makes someone good at charades?

Someone that's emotionally contagious. Signup and view all the answers

Are traits related to persuasion developed or inherited?

True Signup and view all the answers

What disadvantages are linked with the three classifications?

The reaction of others, such as being seen as a know-it-all. Signup and view all the answers

Study Notes

Epidemics and Their Rules

Epidemics operate under three main rules: the Sickness Factor, the Law of the Few, and the Power of Context.
The Law of the Few emphasizes that a small number of people can create significant changes in trends or ideas.

The 80/20 Principle

Known as the Pareto principle, 20% of customers typically account for 80% of demand in a marketplace.

R.J. Reynolds

A major player in the tobacco industry, notable for marketing Winston cigarettes.

Connectors: Individuals who bridge multiple social networks, linking diverse groups of people.
Mavens: Knowledgeable and socially motivated people who serve as information brokers; they share insights on products and services.
Salesmen: Charismatic individuals with persuasive abilities who can influence others' opinions and behaviors.

Small World Phenomenon

The "small world problem" refers to how interconnected humans are, reflecting on the journey of ideas and trends in society.

Six Degrees of Separation

This theory posits that any two individuals can be connected through a maximum of five acquaintances.
Proven through Milgram's chain letter experiment, confirming its reachability.

Importance of Connectors

Connectors facilitate access to diverse opportunities and social circles, enhancing social capital.

Strength of Weak Ties

Refers to the idea that acquaintances (weak ties) often provide information that is not available within close circles (strong ties).

Historical Context: Paul Revere vs. William Dawes

Paul Revere's success in spreading news compared to William Dawes can be attributed to Revere's extensive social network and gregarious nature.

Reliance on Word of Mouth

Personal networks are valuable in obtaining information and news through direct or indirect connections.

Mavens and Hush Puppies Sales

Mavens contributed to the rise of Hush Puppies by sharing their knowledge about deals and trends with others.

Positives and Negatives of Being a Maven

Positives include being a trusted information source. Negatives involve obsessive tendencies in recalling minute details, such as prices from years past.

Characteristics of a Good Salesman

A proficient salesman overcomes skepticism through persuasion and solid knowledge of customer objections.

Effective Sales Techniques

Three key factors for effective sales: small details can significantly impact decisions, non-verbal cues can be more telling than spoken words, and subconscious persuasion methods can influence awareness.

Micro Movements

Micromovements are subtle, repetitive body and facial gestures that can convey emotions or intentions.

Charades and Emotional Contagion

Success in games like charades is attributed to an individual's ability to be emotionally contagious, effectively conveying emotions to others.

Nature vs. Nurture in Traits

Certain traits, like synchrony, may be innate, while others, such as persuasive abilities, can be cultivated through experience and training.

People classified as Connectors, Mavens, or Salesmen may face social backlash, such as being labeled as a know-it-all in contemporary society.

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Description

Test your knowledge on Chapters 1 and 2 of 'The Tipping Point' with these flashcards. Explore key concepts like the three rules of epidemics and the 80/20 principle. Enhance your understanding of how ideas spread and the roles of different types of people in that process.