Thrift Store Market Research Survey

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Questions and Answers

What is your age?

Under 18, 18-24, 25-34, 35-44

What is your occupation?

Student, Employed full-time, Employed part-time, Self-employed, Unemployed

What is your income level?

Under KSH 1,000, KSH 1,000 - 10,000, KSH 10,000 - KSH 40,000, KSH 40,001 - KSH 80,000, Over KSH 100,000

What is your location?

<p>Urban, Suburban, Rural</p> Signup and view all the answers

How often do you shop at thrift stores?

<p>A few times a year</p> Signup and view all the answers

Why do you shop at thrift stores?

<p>Quality of items</p> Signup and view all the answers

What is your average spending per visit to a thrift store?

<p>Under KSH 1,000, KSH 1,000 - 2,500, KSH 2,501 - 5,000, KSH 5,001 - 10,000, Over KSH 10,000</p> Signup and view all the answers

What do you look for when choosing a thrift store?

<p>Location, Price, Quality of items, Variety of items, Store cleanliness, Customer service, Store layout</p> Signup and view all the answers

Would you be willing to buy clothes based on aesthetic rather than just necessity?

<p>Yes</p> Signup and view all the answers

What would improve your shopping experience at a thrift store?

<p>Frequent sales and promotions</p> Signup and view all the answers

Would you prefer?

<p>I am open to any as long as I get what I want</p> Signup and view all the answers

How likely are you to recommend a thrift store to friends or family?

<p>Likely</p> Signup and view all the answers

Study Notes

Demographic Information

  • The survey collects demographic information, including age, occupation, income level, and location.
  • Age categories range from under 18 to over 44.
  • Occupation categories include student, employed full-time, employed part-time, self-employed, and unemployed.
  • Income level categories range from under KSH 1,000 to over KSH 100,000.
  • Location categories include urban, suburban, and rural.

Shopping Habits

  • The survey asks about the frequency of shopping at thrift stores, with options ranging from weekly to never.
  • Respondents can select multiple reasons for shopping at thrift stores, including affordability, unique items, discount offers, and quality of items.
  • The average spending per visit to a thrift store is also collected, with options ranging from under KSH 1,000 to over KSH 10,000.

Preferences

  • Respondents are asked to rate the importance of various factors when choosing a thrift store, including location, price, quality of items, variety of items, store cleanliness, customer service, and store layout.
  • The survey also asks if respondents would be willing to buy clothes based on aesthetic rather than just necessity.
  • Respondents can select multiple factors that would improve their shopping experience at a thrift store, including organized sections, clean and tidy store, friendly staff, online shopping options, and frequent sales and promotions.

Additional Feedback

  • Respondents are asked about their likelihood of recommending a thrift store to friends or family.
  • An open-ended question allows respondents to provide additional comments or suggestions.

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