The Ultimate Four P's of Marketing Quiz
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Questions and Answers

Which of the following is NOT part of the traditional marketing mix?

  • Price
  • Place
  • Product
  • Promotion (correct)
  • What is the purpose of the marketing mix?

  • To decrease the cost of production
  • To respond to the needs of customers (correct)
  • To reduce competition in the market
  • To increase profits for the firm
  • Which of the following is an example of 'place' in the marketing mix?

  • The design of the product
  • The price of the product
  • The location where the product is sold (correct)
  • The advertising campaign for the product
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