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Questions and Answers
Which of the following is NOT part of the traditional marketing mix?
Which of the following is NOT part of the traditional marketing mix?
- Price
- Place
- Product
- Promotion (correct)
What is the purpose of the marketing mix?
What is the purpose of the marketing mix?
- To decrease the cost of production
- To respond to the needs of customers (correct)
- To reduce competition in the market
- To increase profits for the firm
Which of the following is an example of 'place' in the marketing mix?
Which of the following is an example of 'place' in the marketing mix?
- The design of the product
- The price of the product
- The location where the product is sold (correct)
- The advertising campaign for the product
