The Sydney 2000 Olympics

Sydney's Global City Status

• Sydney began to acquire comprehensive strength in finance and production management in the 1990s, attracting global brands and developing into a global city.
• Hundreds of worldwide brands of banks, hotels, and service industries showed interest in opening headquarters in Sydney.

Australia's Interest in Hosting the Olympic Games

• Australia successfully hosted the 1956 Melbourne Summer Olympic Games.
• In 1993, Sydney was selected to host the 2000 Summer Olympic Games.

Sydney 2000 Summer Olympic Games

• The Games featured 10,651 athletes from 199 countries participating in 300 events.
• The Games received favorable reviews from the international media and were exceptionally organized, reflecting Olympic values and sporting excellence.
• The International Olympic Committee announced that Sydney 2000 was the best Olympic Games ever held.

Impact of the Sydney 2000 Olympic Games

• The Games achieved unprecedented success, automatically transferring benefits to many industries, especially tourism.
• The Australian Tourist Commission reported a large number of foreigners pointing to Australia as their next holiday destination.
• A survey found that 75% of Americans expressed interest in visiting Australia, and 50% would definitely return.

Tourism Legacy of the Sydney 2000 Olympic Games

• The Games were documented as the first to set an objective to attract more visitors and receive a positive tourism legacy.
• The Games brought 110,000 international visitors to Sydney and 18,000 media representatives.
• The Australian Bureau of Tourism Research predicted 1.6 million more visitors between 1997 and 2004 due to the Games.
• The bureau also estimated a revenue of $3.4 billion from visitors.
• According to an independent economic impact study, Australia would achieve a $7.3 billion injection and create 156,000 new jobs.