The Success Story of Richard Schwartz
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Questions and Answers

What type of sales does the trick of getting people to say no to say yes apply to?

  • Supplement sales
  • Core offer sales
  • Complex sales
  • Upsells (correct)
  • Why are upsells important to a business?

  • To supplement core offer sales
  • To increase customer satisfaction
  • To drive bottom line profit (correct)
  • To liquidate acquisition costs
  • How does Richard Schwartz get a high percentage of people to take his upsells?

  • By offering a money-back guarantee
  • By not making it obvious that they are being sold (correct)
  • By offering a discount on the upsell
  • By using persuasive sales tactics
  • What is an example of an upsell used by Mano Schwartz furriers?

    <p>Free fur earmuffs</p> Signup and view all the answers

    What is one strategy that can be used to close a sale?

    <p>Offering a discount</p> Signup and view all the answers

    What is the purpose of using the assume close tactic?

    <p>To increase upsell rates</p> Signup and view all the answers

    What is the analogy used to describe the importance of small upsells in a business?

    <p>Burger and fries</p> Signup and view all the answers

    What is one reason why people are more likely to say yes to upsells?

    <p>They are contrarian by nature</p> Signup and view all the answers

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