The Success Story of Richard Schwartz

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8 Questions

What type of sales does the trick of getting people to say no to say yes apply to?

Upsells

Why are upsells important to a business?

To drive bottom line profit

How does Richard Schwartz get a high percentage of people to take his upsells?

By not making it obvious that they are being sold

What is an example of an upsell used by Mano Schwartz furriers?

Free fur earmuffs

What is one strategy that can be used to close a sale?

Offering a discount

What is the purpose of using the assume close tactic?

To increase upsell rates

What is the analogy used to describe the importance of small upsells in a business?

Burger and fries

What is one reason why people are more likely to say yes to upsells?

They are contrarian by nature

Master the Art of Selling: Learn from the Success Story of Richard Schwartz and Mano Schwartz Furriers

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