Podcast
Questions and Answers
Match the following advertising roles with their descriptions:
Match the following advertising roles with their descriptions:
Informative advertising = Provides information about a product or service to educate potential customers Persuasive advertising = Aims to persuade and convince potential customers to purchase a product or service Reminder advertising = Reinforces the brand and keeps the product or service fresh in the customer's mind Comparative advertising = Compares the features or qualities of the advertised product with those of competitors
Match the following advertising media with their characteristics:
Match the following advertising media with their characteristics:
Television = Reaches a wide audience with visual and audio content Social media = Targets specific demographics and allows for interaction with the audience Print media = Includes newspapers, magazines, and billboards to convey messages through written or visual content Radio = Delivers audio advertisements to a diverse audience during various programs and time slots
Match the following advertising effects with their definitions:
Match the following advertising effects with their definitions:
Primary demand stimulation = Creates demand for an entire product category rather than a specific brand Selective demand reinforcement = Emphasizes the benefits of a particular brand over others in the same category Direct response = Prompts immediate action from the audience, such as making a purchase or visiting a website Delayed response = Builds brand awareness and recognition over time, leading to future purchases or engagement
