Podcast
Questions and Answers
What is the recommended source for creating an effective customer journey map?
What is the recommended source for creating an effective customer journey map?
- Bright Vessel
- Kotler, Bowen, Makens, & Baloglu
- Hubspot (correct)
- Temkin
What aspect should be included in every touchpoint of the customer journey?
What aspect should be included in every touchpoint of the customer journey?
- Customer demographics
- Mood level (correct)
- Purchase history
- Customer feedback
Which reference provides insights into LEGO's approach to good experiences?
Which reference provides insights into LEGO's approach to good experiences?
- Temkin (correct)
- Kotler, Bowen, Makens, & Baloglu
- Bright Vessel
- Tong Wu
Where can one find information about the Travel Mate customer journey and UX project?
Where can one find information about the Travel Mate customer journey and UX project?
Which source is focused on marketing for hospitality and tourism?
Which source is focused on marketing for hospitality and tourism?
Where can one find a customer journey map from 2018?
Where can one find a customer journey map from 2018?
Which reference is an internal source?
Which reference is an internal source?
Which source provides examples and a template for creating an effective customer journey map?
Which source provides examples and a template for creating an effective customer journey map?
Which reference is from 2021?
Which reference is from 2021?
Where can one find insights into the customer journey and UX project for Travel Mate?
Where can one find insights into the customer journey and UX project for Travel Mate?
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