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Questions and Answers
What is the recommended source for creating an effective customer journey map?
What is the recommended source for creating an effective customer journey map?
- Bright Vessel
- Kotler, Bowen, Makens, & Baloglu
- Hubspot (correct)
- Temkin
What aspect should be included in every touchpoint of the customer journey?
What aspect should be included in every touchpoint of the customer journey?
- Customer demographics
- Mood level (correct)
- Purchase history
- Customer feedback
Which reference provides insights into LEGO's approach to good experiences?
Which reference provides insights into LEGO's approach to good experiences?
- Temkin (correct)
- Kotler, Bowen, Makens, & Baloglu
- Bright Vessel
- Tong Wu
Where can one find information about the Travel Mate customer journey and UX project?
Where can one find information about the Travel Mate customer journey and UX project?
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Which source is focused on marketing for hospitality and tourism?
Which source is focused on marketing for hospitality and tourism?
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Where can one find a customer journey map from 2018?
Where can one find a customer journey map from 2018?
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Which reference is an internal source?
Which reference is an internal source?
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Which source provides examples and a template for creating an effective customer journey map?
Which source provides examples and a template for creating an effective customer journey map?
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Which reference is from 2021?
Which reference is from 2021?
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Where can one find insights into the customer journey and UX project for Travel Mate?
Where can one find insights into the customer journey and UX project for Travel Mate?
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