The Seed Marketing Challenge

Seed marketing aims to satisfy the farmer's demand for reliable supply of improved seed varieties of assured quality at an acceptable price.

Seed marketing to the retailer means selling seed along with other inputs to the farmer.

To the farmer, seed marketing is simply selling what he produces on his farm.

<p>The key to successful marketing is satisfying the farmer consumer's needs and realizing the seed company's objectives.</p> Signup and view all the answers

<p>Seed marketing encompasses the acquisition and selling of packed seeds, intermediate storage, delivery, and sales promotional activities.</p> Signup and view all the answers