The Seed Marketing Challenge

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Questions and Answers

Define seed marketing.

Seed marketing aims to satisfy the farmer's demand for reliable supply of improved seed varieties of assured quality at an acceptable price.

What does seed marketing mean to the retailer in the agricultural sector?

Seed marketing to the retailer means selling seed along with other inputs to the farmer.

How does seed marketing benefit the farmer?

To the farmer, seed marketing is simply selling what he produces on his farm.

What is the key to successful marketing?

<p>The key to successful marketing is satisfying the farmer consumer's needs and realizing the seed company's objectives.</p> Signup and view all the answers

What does seed marketing encompass?

<p>Seed marketing encompasses the acquisition and selling of packed seeds, intermediate storage, delivery, and sales promotional activities.</p> Signup and view all the answers

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