Ch13 - Economics of Mass Media
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Questions and Answers

Which company cofounded Hulu, the second-largest online streaming service (AKA video channel) in the United States?

Note: As of 2023 - US News Report has Hulu at #3 with Disney+ at #1 and Netflix at #2

  • Comcast
  • Chasick
  • NBC Universal (correct)
  • AOL

    • Which of the following best describes the media business model called "oligopoly?"

  • Occurs when multiple companies offer essentially the same product or service (e.g. Spotify and Pandora)
  • None of the above
  • Occurs when one controls a product or service (e.g. small town with only one major newspaper)
  • Control of a product or service by just a few companies (e.g. only a few publishers publish most best-selling books) (correct)

    • Which industry has been weakened by the advent of the Internet and free classified services like Craigslist?

  • Magazine industry
  • Book publishing industry
  • Broadcast television industry
  • Newspaper industry (correct)

    • What is the primary reason for musicians to go on tour?

    <p>To promote their albums and generate income</p> Signup and view all the answers

    What is the primary source of revenue for Google?

    <p>Advertising</p> Signup and view all the answers

    What is a major challenge in bridging the digital divide in economically underdeveloped countries?

    <p>Lack of infrastructure</p> Signup and view all the answers

    Which of the following best describes the digital divide?

    <p>The digital divide refers to the gap between those who have access to the Internet and those who do not.</p> Signup and view all the answers

    What effect did the availability of single song downloads have on the music industry?

    <p>It significantly decreased album sales</p> Signup and view all the answers

    Globalization only affects the economy and not culture.

    <p>False</p> Signup and view all the answers

    What are some potential negative effects of cultural imperialism?

    <p>Decline of local cultures</p> Signup and view all the answers

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