The Psychology of Consumer Identity

Discover how your sense of self and identity influences your purchasing decisions in this insightful quiz. Explore the factors that impact your economic choices, from personal needs to financial constraints. Understand how your possessions reflect your individuality and social needs.

Created by

@AppreciativePrairie

Questions and Answers

What are people's basic needs according to the text?

Food, clothing, and shelter

What influences an individual's purchase decisions?

Sense of self, identity, and influence of family and friends

What do people consider in the process of acquiring material goods?

Utility and significance

What are synonymous with luxuries according to the text?

<p>Wants</p> Signup and view all the answers

What are the factors influencing purchase decisions according to the text?

<p>Financial constraints, availability of items and services, influence of family and friends</p> Signup and view all the answers

Study Notes

Basic Needs

People's basic needs include physiological, safety, love, esteem, and self-actualization needs

Purchase Decisions

Purchase decisions are influenced by cultural, social, personal, and psychological factors
These factors affect an individual's perception of their needs and wants, and ultimately, their purchase decisions

Acquiring Material Goods

When acquiring material goods, people consider factors such as:
- Quality
- Price
- Convenience
- Availability
- Personal values and beliefs

Luxuries

Things that are not essential for survival or well-being are synonymous with luxuries
Examples of luxuries include jewelry, designer clothing, and luxury cars

Influencing Factors

Cultural factors, such as social norms and values, influence purchase decisions
Social factors, such as family, friends, and social status, influence purchase decisions
Personal factors, such as age, lifestyle, and occupation, influence purchase decisions
Psychological factors, such as motivation, perception, and attitudes, influence purchase decisions