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Questions and Answers
Which company regularly launches beverage products based on in-depth analysis of customer conversations on social media?
Which company regularly launches beverage products based on in-depth analysis of customer conversations on social media?
- Netflix
- PepsiCo (correct)
- Amazon
- Big Data Analytics
What is 'segments of one' marketing?
What is 'segments of one' marketing?
- A type of target market segment strategy that involves creating intimate and personalized relationships with customers (correct)
- A type of marketing that focuses on broad variables
- A type of marketing that targets a large group of customers
- A type of marketing that does not consider customer preferences
According to Ries & Trout, what is positioning?
According to Ries & Trout, what is positioning?
- The process of launching new products
- The process of creating a perception in the consumer mind (correct)
- The process of dividing market consumers into segments
- The process of identifying and analyzing market consumers
What is dynamic segmentation and profiling of customers?
What is dynamic segmentation and profiling of customers?
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What is segmentation?
What is segmentation?
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