The Power of Personalization
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Questions and Answers

Which company regularly launches beverage products based on in-depth analysis of customer conversations on social media?

  • Netflix
  • PepsiCo (correct)
  • Amazon
  • Big Data Analytics

    • What is 'segments of one' marketing?

  • A type of target market segment strategy that involves creating intimate and personalized relationships with customers (correct)
  • A type of marketing that focuses on broad variables
  • A type of marketing that targets a large group of customers
  • A type of marketing that does not consider customer preferences

    • According to Ries & Trout, what is positioning?

  • The process of launching new products
  • The process of creating a perception in the consumer mind (correct)
  • The process of dividing market consumers into segments
  • The process of identifying and analyzing market consumers

    • What is dynamic segmentation and profiling of customers?

    <p>The process of continuously dividing and analyzing market consumers (D)</p> Signup and view all the answers

    What is segmentation?

    <p>The process of dividing market consumers into segments (D)</p> Signup and view all the answers

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