The Power of Hashtags

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10 Questions

Which tool was used to extract Instagram content (posts) for this research?

Octoparse

How many public posts were extracted for this research?

3,669

Why were synonyms of #foodfestivals not considered in the research?

To avoid duplication

What types of data were extracted from the Instagram posts?

Number of likes, post date, post URL, captions, and user information

Did this research differentiate between the authors of the Instagram posts?

No

Which technique is used to find the relation between texts?

Semantic linked analysis

What does the word tree tool aid in presenting?

Overview of how terms are used in different phrases

How was the engagement rate of a post computed?

By dividing the number of likes by the number of followers

Why were 427 video-posts removed from the analysis?

Instagram failed to provide the number of likes for video-posts

What types of data were considered to provide more valuable insights?

Length of hashtags and length of posts

Discover the Impact of Hashtags on User Engagement in Food Festivals: Take this quiz to uncover the connection between hashtags and user engagement on Instagram posts related to food festivals. Explore the influence of hashtags on exposure and discover the best practices for maximizing engagement.

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