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Questions and Answers
Which of the following is NOT a value proposition described by Treacy & Wiersema?
Which of the following is NOT a value proposition described by Treacy & Wiersema?
- Customer Intimacy
- Operational Excellence
- Market Dominance (correct)
- Product Leadership
What is the goal of marketing according to the text?
What is the goal of marketing according to the text?
- Cost reduction
- Long-term customer satisfaction (correct)
- Short-term deception
- Gimmicks
What are the costs of attracting new customers compared to retaining existing ones?
What are the costs of attracting new customers compared to retaining existing ones?
- Twice as high
- Six times higher (correct)
- Three times higher
- Equal
Which value proposition focuses on R&D, creativity, and product development?
Which value proposition focuses on R&D, creativity, and product development?
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Which value proposition aims for the 'best total solution' and focuses on customer relationships and orientation?
Which value proposition aims for the 'best total solution' and focuses on customer relationships and orientation?
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