The Nature of Marketing
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Questions and Answers

Which of the following is NOT a value proposition described by Treacy & Wiersema?

  • Customer Intimacy
  • Operational Excellence
  • Market Dominance (correct)
  • Product Leadership

    • What is the goal of marketing according to the text?

  • Cost reduction
  • Long-term customer satisfaction (correct)
  • Short-term deception
  • Gimmicks

    • What are the costs of attracting new customers compared to retaining existing ones?

  • Twice as high
  • Six times higher (correct)
  • Three times higher
  • Equal

    • Which value proposition focuses on R&D, creativity, and product development?

    <p>Product Leadership</p> Signup and view all the answers

    Which value proposition aims for the 'best total solution' and focuses on customer relationships and orientation?

    <p>Customer Intimacy</p> Signup and view all the answers

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