The Metaverse and Mobility

The Metaverse and the Future of Mobility

• The metaverse is the next iteration of the internet in which people can immerse themselves in a digital world that closely mimics reality.
• The full-fledged metaverse will likely require at least five to ten years to materialize, but stakeholders in the mobility sector can already capture real business value from the “proto-metaverse.”
• The proto-metaverse relies on spatial computing and extended reality (XR), which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR).
• The proto-metaverse has already enhanced both sales and operations within the mobility sector, and many leading OEMs and other stakeholders are launching metaverse initiatives to explore their benefits to the core business.
• Many potential car buyers prefer to conduct at least one daily activity, such as socializing, shopping, fitness, or education, in the virtual world rather than in person.
• The market value of XR devices is expected to increase nearly tenfold, from $28 billion in 2021 to more than $250 billion in 2028.
• OEMs may use immersive virtual experiences to help potential buyers envision and configure their desired vehicles.
• Acura has opened a virtual showroom in Decentraland, a virtual-reality platform, to introduce customers to its 2023 Integra model.
• Some OEMs have already created or plan to launch driver assistance applications that rely on metaverse tools.
• The metaverse could also enable new and better entertainment options as technologies advance.
• OEMs are using digital twins of factories and their production lines to improve vehicle manufacturing and accelerate the launch of new assembly lines.
• OEMs can use metaverse tools to train automobile technicians and guide them through the repair process for a vehicle.

How much do you know about the metaverse and its potential impact on the future of mobility? Take this quiz to test your knowledge on how spatial computing and extended reality (XR) are already enhancing sales and operations within the mobility sector. Discover how leading OEMs and other stakeholders are launching metaverse initiatives to explore their benefits to the core business. Explore the potential for immersive virtual experiences to help potential buyers envision and configure their desired vehicles, and learn about the many other opportunities and challenges that the metaverse