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Questions and Answers
What is the primary function of mass media in the US?
What is the primary function of mass media in the US?
- To inform the public about current events
- To educate the public about history and culture
- To provide entertainment for the public
- To mobilize public support for special interests that dominate the government and private sector (correct)
Who are the special interests that dominate decision-making in society?
Who are the special interests that dominate decision-making in society?
- Government agencies
- Small business owners
- Major corporations, conglomerates, and investment firms (correct)
- Non-profit organizations
What is the propaganda model?
What is the propaganda model?
- A model for mobilizing public support for political candidates
- A model for promoting government transparency
- A model for shaping public perception through media manipulation (correct)
- A model for creating effective advertisements
Who sets the general agenda for other media to follow?
Who sets the general agenda for other media to follow?
What role does The New York Times play in shaping perception?
What role does The New York Times play in shaping perception?
Why does the media filter information?
Why does the media filter information?
What is a major factor in determining the products of media corporations?
What is a major factor in determining the products of media corporations?
What does the media aim to do with its audience?
What does the media aim to do with its audience?
What does the propaganda model exclude or marginalize?
What does the propaganda model exclude or marginalize?
What political bias does the propaganda model address?
What political bias does the propaganda model address?
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Study Notes
- The primary function of mass media in the US is to mobilize public support for special interests that dominate the government and private sector.
- These interests are a concentrated network of major corporations, conglomerates, and investment firms that dominate decision-making in the society.
- The propaganda model involves two targets for propaganda: the political class and the remaining 80% of the population.
- The elite media sets the general agenda for other media to follow.
- The New York Times plays an enormous role in shaping the perception of the current world on the part of the politically active educated classes.
- The media filters information to serve the interests of the dominant elite groups in society.
- Ownership of media corporations is a major factor in determining their products.
- The media's market is advertisers, and they aim to adjust their audience to the more elite and affluent audience to raise advertising rates.
- The media excludes or marginalizes dissenting voices or alternative perspectives that are dysfunctional to the institution itself.
- The propaganda model is not about liberal or conservative bias, but both fall within the same framework of assumptions.
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