10 Questions
What is the primary function of mass media in the US?
To mobilize public support for special interests that dominate the government and private sector
Who are the special interests that dominate decision-making in society?
Major corporations, conglomerates, and investment firms
What is the propaganda model?
A model for shaping public perception through media manipulation
Who sets the general agenda for other media to follow?
The elite media
What role does The New York Times play in shaping perception?
An enormous role
Why does the media filter information?
To serve the interests of the dominant elite groups in society
What is a major factor in determining the products of media corporations?
The advertisers
What does the media aim to do with its audience?
To adjust them to the more elite and affluent audience to raise advertising rates
What does the propaganda model exclude or marginalize?
Alternative perspectives that are dysfunctional to the institution itself
What political bias does the propaganda model address?
Both liberal and conservative bias
Study Notes
- The primary function of mass media in the US is to mobilize public support for special interests that dominate the government and private sector.
- These interests are a concentrated network of major corporations, conglomerates, and investment firms that dominate decision-making in the society.
- The propaganda model involves two targets for propaganda: the political class and the remaining 80% of the population.
- The elite media sets the general agenda for other media to follow.
- The New York Times plays an enormous role in shaping the perception of the current world on the part of the politically active educated classes.
- The media filters information to serve the interests of the dominant elite groups in society.
- Ownership of media corporations is a major factor in determining their products.
- The media's market is advertisers, and they aim to adjust their audience to the more elite and affluent audience to raise advertising rates.
- The media excludes or marginalizes dissenting voices or alternative perspectives that are dysfunctional to the institution itself.
- The propaganda model is not about liberal or conservative bias, but both fall within the same framework of assumptions.
Think you know how the media really works? Test your knowledge with this quiz on the propaganda model, media ownership, and the role of mass media in shaping public perception. From the concentration of power in the hands of major corporations to the exclusion of dissenting voices, this quiz will challenge your understanding of the media's influence on society. Keywords: propaganda model, media ownership, elite media, advertising rates, dissenting voices.
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