Questions and Answers
What was the main aim of the Horizon Task Force when it was formed?
What approach did the Horizon Task Force decide against in their project?
When was the Horizon Task Force established?
What challenge did the Horizon Task Force face when entering the market?
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Which of the following was NOT a focus for the Horizon Task Force?
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Study Notes
The Horizon Task Force
- Established in 1985 as part of Nissan's initiative to develop a performance luxury brand.
- Operated under a veil of secrecy, signaling the importance and ambition of the project.
- Differentiated from previous strategies by avoiding simple re-badging of existing models, instead aiming for a completely original luxury vehicle concept.
- Envisioned a comprehensive luxury brand experience, emphasizing the entire purchase and ownership process, not just the product itself.
- Entered a competitive market dominated by established luxury brands in the U.S. and Europe, presenting significant challenges and risks.
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Description
Explore the origins of Infiniti and the secretive Horizon Task Force, which began its journey in 1985. Learn about their innovative vision to create a new performance luxury brand, moving beyond simple re-badging to redefine automotive luxury and the ownership experience.
