Podcast
Questions and Answers
What was one of the consequences of the Printing Press?
What was one of the consequences of the Printing Press?
Which of the following technologies is not part of the Electronic Media generation?
Which of the following technologies is not part of the Electronic Media generation?
How did the telephone contribute to communication advancements?
How did the telephone contribute to communication advancements?
Which aspect characterizes the impact of Digital Media on globalization?
Which aspect characterizes the impact of Digital Media on globalization?
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Manfred Steger (2008) introduced the concept of:
Manfred Steger (2008) introduced the concept of:
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Which technology combined visual power with radio accessibility?
Which technology combined visual power with radio accessibility?
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What was the first television corporation in the Philippines?
What was the first television corporation in the Philippines?
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Who initiated the first TV broadcast in the Philippines with the help of Radio Corporation of America?
Who initiated the first TV broadcast in the Philippines with the help of Radio Corporation of America?
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In Philippine media history, when did the Golden Age of the Philippines Cinema occur?
In Philippine media history, when did the Golden Age of the Philippines Cinema occur?
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Which medium is considered the oldest and most enduring of all media according to the text?
Which medium is considered the oldest and most enduring of all media according to the text?
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Who is known for questioning how people from different lands came to conceive themselves as part of a nation?
Who is known for questioning how people from different lands came to conceive themselves as part of a nation?
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What significant event in Philippine history led to the suppression of press freedom?
What significant event in Philippine history led to the suppression of press freedom?
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What are the most common mass media platforms?
What are the most common mass media platforms?
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Which form of media was the original platform for mass media?
Which form of media was the original platform for mass media?
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What was the most relevant form of mass media mentioned?
What was the most relevant form of mass media mentioned?
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Which medium falls under Digital Media?
Which medium falls under Digital Media?
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What are the functions of Mass Media as mentioned in the text?
What are the functions of Mass Media as mentioned in the text?
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Study Notes
Imagined Communities and Media
- People can imagine themselves as part of a community or nation, even if they don't meet face-to-face with all members.
- Imagined communities are a result of people's ability to conceive themselves as part of a larger group.
The Printing Press
- Started the information revolution.
- Transformed various aspects of society, including markets, businesses, nations, schools, churches, governments, and armies.
- Consequences of the printing press include:
- Preserved and standardized knowledge.
- Encouraged the challenge of political and religious authority.
Electronic Media
- Examples include telegraph, telephone, radio, film, and television.
- The telegraph facilitated efficient rail travel and information exchange between corporations.
- The telephone enabled the transmission of speech over long distances.
- The creation of television combined the visual power of film with the accessibility of radio.
Digital Media
- Computers have revolutionized work in every industry and trade.
- The digital era has led to the creation of large companies like Microsoft, Apple, Google, and Facebook.
- Consequences of digital media include:
- Globalization through the spread of information.
- People's ability to imagine themselves acting in the world.
Philippine Media History
- 1944: Tony Velasquez's "Dawn of Freedom" is a notable entertainment film.
- 1946: Bolinao Electronics Corporation is established as the first television.
- 1950: The Golden Age of Philippine Cinema begins.
- 1953: DZAQ TV Channel 3 is the first TV broadcast with the help of Radio Corporation of America (RCA).
- 1970: Jingle Songhits is a smaller version of a magazine focused on music.
- 1972: Martial Law suppresses press freedom.
- 1990: Email communication becomes available.
- 1994: Mosaic Communications becomes the first commercial internet service provider.
- 1990-2000: Film production companies start emerging.
- 2011: The Philippines is dubbed the Social Media Capital of the World.
Evolution of Media
- Oral communication is the oldest and most enduring form of media.
- Script (writing) allowed humans to communicate and share knowledge over larger spaces and longer times.
- Evolution of script: cave paintings, petroglyphs, and hieroglyphs.
Mass Media
- Technology is intended to reach a mass audience.
- The public relies on mass media to get information.
- Common mass media platforms include newspapers, magazines, radio, television, and the internet.
- Types of media: print media, outdoor media, and broadcasting media.
Functions of Mass Media
- Educates, informs, and entertains people in a wide variety of ways.
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Description
Explore the impact of ancient communication methods like hieroglyphs and the revolutionary invention of the Printing Press. Learn about how these technologies transformed various aspects of society such as education, religion, and governance.
