The Future of Digital Media

Public relations has not embraced the big data realm for improving PR tactics.

Data analytics from online advertising only measures the success of a specific advertising campaign.

Professionals in PR are not utilizing data analysis to create more effective outreach campaigns.

VR recreates environments using specific software, while AR enhances physical images.

The global VR and AR market is projected to grow to $1.3 trillion by 2030 according to Research and Markets.

VR and AR technologies cannot help print media integrate with digital platforms.

86% of American adults consume all their news online according to the Pew Research Center.

The number of platforms for online media is not affected by the growing audience.

Maintaining an online presence for businesses is not crucial for effective communication with the audience.

The future of digital media will remain static without the emergence of new tools and changing consumer demands.

According to The Trade Desk survey, 74% of U.S. households in the 18-34 age group still subscribe to cable TV.

Having mobile-friendly, accessible video content is not considered important for the future of media.