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Questions and Answers
Public relations has not embraced the big data realm for improving PR tactics.
False
Data analytics from online advertising only measures the success of a specific advertising campaign.
False
Professionals in PR are not utilizing data analysis to create more effective outreach campaigns.
False
VR recreates environments using specific software, while AR enhances physical images.
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The global VR and AR market is projected to grow to $1.3 trillion by 2030 according to Research and Markets.
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VR and AR technologies cannot help print media integrate with digital platforms.
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86% of American adults consume all their news online according to the Pew Research Center.
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The number of platforms for online media is not affected by the growing audience.
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Maintaining an online presence for businesses is not crucial for effective communication with the audience.
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The future of digital media will remain static without the emergence of new tools and changing consumer demands.
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According to The Trade Desk survey, 74% of U.S. households in the 18-34 age group still subscribe to cable TV.
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Having mobile-friendly, accessible video content is not considered important for the future of media.
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