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The Future of AI in Advertising

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Questions and Answers

What percentage of the current work done by sales professionals and related departments in the United States could be automated with AI according to Goldman Sachs?

30% (correct)

20%

35%

25%

What type of data is considered the most accurate form of customer data?

Unstructured data

First-party data (correct)

Second-party data

Third-party data

Which of the following tasks is AI being used for in the advertising industry?

Automating administrative tasks

Conducting market research

Developing creative content

All of the above (correct)

What does the text say is happening to third-party cookies in the next year or two?

They are being phased out Signup and view all the answers

What type of data can AI platforms and machine learning algorithms collect and make sense of?

Unstructured data like social media posts, reviews, and product comments Signup and view all the answers

What is the primary function of Sprinklr's AI platform?

To monitor digital channels and record meaningful customer data Signup and view all the answers

According to the passage, which of the following statements is true about Google's plans for integrating generative AI into its advertising platform?

The platform will suggest ad headlines and descriptions using generative AI Signup and view all the answers

Which of the following statements best describes the capabilities of Omneky's AI-powered advertising platform?

It analyzes ad performance data to recommend color schemes and taglines for new ads Signup and view all the answers

What is the purpose of programmatic advertising, as described in the passage?

To utilize AI/ML for targeting specific audiences at optimal times and locations Signup and view all the answers

Which of the following platforms is typically used by brands in programmatic advertising?

Demand-side platform (DSP) Signup and view all the answers