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- The Royal Opera and Ballet receive public subsidies and have a national accountability.
- Their expansion into cinemas across the UK is part of their public service remit.
- They aim to play to audiences across the globe and foster special relationships with international audiences.
- Richard Abramowitz is spearheading the distribution of UK 'event cinema' in America.
- British culture has a powerful appeal to the US audience.
- The response to UK 'event cinema' has been greater than expected in America.
- The performances are of the highest calibre.
- The experience is satisfying, leading to repeat viewers and word of mouth.
- The UK 'event cinema' offers live performances to a cultured audience.
- The geographic links with principal dancers and singers also add to the appeal.
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