Podcast
Questions and Answers
Which of the following is the most accurate description of the economic impact of theatre?
Which of the following is the most accurate description of the economic impact of theatre?
Based on the data provided, which factor most likely drives higher Broadway attendance and grosses?
Based on the data provided, which factor most likely drives higher Broadway attendance and grosses?
How might a local government leverage the arts to stimulate economic growth in a rural area?
How might a local government leverage the arts to stimulate economic growth in a rural area?
What is the relationship between theatre and community development?
What is the relationship between theatre and community development?
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A theater is planning its upcoming season. Which strategy would likely maximize both audience engagement and revenue?
A theater is planning its upcoming season. Which strategy would likely maximize both audience engagement and revenue?
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How does the Peace Center contribute to the local economy?
How does the Peace Center contribute to the local economy?
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If a city aims to revitalize a declining neighborhood, how could establishing a new theatre contribute to this goal?
If a city aims to revitalize a declining neighborhood, how could establishing a new theatre contribute to this goal?
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What strategies can theaters use to broaden audience diversity and attract younger attendees?
What strategies can theaters use to broaden audience diversity and attract younger attendees?
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Considering pre-COVID Broadway statistics, what could be inferred about the relationship between tourism and theater attendance?
Considering pre-COVID Broadway statistics, what could be inferred about the relationship between tourism and theater attendance?
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How can theater organizations effectively measure their community impact beyond just financial metrics?
How can theater organizations effectively measure their community impact beyond just financial metrics?
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Flashcards
Pre-COVID Attendance
Pre-COVID Attendance
The number of people who attended theater performances before the pandemic.
2018-2019 Broadway Attendance
2018-2019 Broadway Attendance
14.77 million people attended Broadway shows during this season.
Broadway Gross Revenue 2018-2019
Broadway Gross Revenue 2018-2019
$1.83 billion generated from ticket sales during the 2018-2019 season.
Average Ticket Price
Average Ticket Price
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Annual Attendance Estimate
Annual Attendance Estimate
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Theater Definition
Theater Definition
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Economic Impact of Arts
Economic Impact of Arts
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Key Arts Sectors
Key Arts Sectors
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Broadway League
Broadway League
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Rural Arts Significance
Rural Arts Significance
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Study Notes
Theatre's Relevance
- Theatre remains relevant, impacting local and regional economies
- Theatre increases tourism, boosting local businesses (hotels, restaurants, stores, parking)
- Theatre increases property values and taxes
- In Massachusetts in 2022, theatre added $28.6B to the state's economy, making up 4.1% of the state's economy
Theatre & Economics
- Pre-Covid Broadway attendance reached an all-time high (2018-2019), with 14.77 million attendees
- Pre-Covid Broadway gross was $1.83 billion (2018-2019)
- 35% of Broadway attendees were New York residents, 46% American, and 19% foreign tourists (2.8 million)
- Average Broadway theatregoer spends $126 per ticket and attends 4 shows annually, generating $261,000 in annual income
- A $1 billion Hamilton franchise leveraged merchandise, including T-shirts, the cast album, books, and Disney+ ($75 million)
Theatre's Contribution to Communities
- The impact of theatre on communities extends beyond the immediate area
- Specific examples and locations like the Peace Center in Greenville, South Carolina, impacting local economies by $957.7 million in the city, and $1.1 billion for the state
- Other companies like TTS Studios, a technical design and custom fabrication company in Charleston, South Carolina, contributed $845,000 to the local economy
Theatre's Purposes
- Theatre aims to entertain, educate, make art, provide commentary, and create discussion
- Theatre offers escapism for both actors and audience members, particularly through musicals, comedies, and classics
Education through Theatre
- Theatre can educate audiences about historical events or figures, as exemplified by the Hamilton video clip's use of rap, hip-hop, and R&B to teach American history
- Educational aspects are crucial to both actor and audience
Theatre as Art
- Theatre utilizes actors and designers to express artistic concepts envisioned by the director
Theatre Commentary
- Playwrights use theatre to critique societal problems and bring attention to particular issues
- Theatre's unique ability to create discussion and provoke thought about contemporary issues is evident
Arts in the Armed Forces (AITAF)
- AITAF provides free performances for military communities, facilitating connections between military and civilian members
- A non-profit group, AITAF, is dedicated to serving the military and veterans
Film vs. Theatre
- Both film and theatre have similarities in story telling and direction, but differences in experience
- Film allows for pauses and the director to manipulate the pace while theatre is live
- Audience experiences subtle movements, but film offers choices and acting style may vary. Audiences can interpret and give meaning to the performance in the moment versus having the images being read to them in a movie
Actors on the Stage
- Famous actors on stage include Daniel Radcliffe, Jude Law, Anthony Mackie, Chris Evans, Mark Ruffalo, Lupita Nyong'o, Bradley Cooper, Danai Gurira, Samuel L. Jackson, Sebastian Stan, Scarlett Johansson
Different actors have different numbers of theatre credits
- Theatre actors frequently transition between stage performances and film roles
- Their stage experience enhances film roles
Pop Culture & Theatre
- Many actors who starred in Marvel movies also had stage experience earlier in their careers
Theatre Audience Etiquette
- Recommendations for audience behavior during theatre performances include being on time, keeping phones silent and out of sight, no talking or texting, remaining seated, not entering or exiting the theatre when actors are on stage, or eating or drinking during the performance
- Audience etiquette is important to maintain a positive viewing experience and for respecting the actors and the work on display
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Description
Explore the economic advantages of theatre. Theatre increases tourism, boosting local businesses and property values. In Massachusetts in 2022, theatre added $28.6B to the state's economy, making up 4.1% of the state's economy.
