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Questions and Answers
What is the main characteristic of the digital society?
What does datafication refer to in the context of the text?
What does technological determinism propose?
Which phase of mass communication history emphasized strong, all-powerful effects?
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What is digitization primarily focused on in the text?
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How is the relationship between technology and society described in the text?
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What distinguishes the digital era from the industrial era?
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Which characteristic is associated with the industrial era?
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How do companies like Facebook and Uber operate in the digital era?
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What does the digital society primarily involve?
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How is control over information described in the digital era?
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What role does infrastructure play in the digital era?
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Study Notes
Digital Society Characteristics
- The main characteristic of the digital society is the ability to collect, store, and analyze vast amounts of data.
- The digital society primarily involves the exploitation of data as a valuable resource.
Datafication
- Datafication refers to the process of converting aspects of life into data, making them quantifiable and trackable.
Technological Determinism
- Technological determinism proposes that technology is the primary driver of social and cultural change.
Mass Communication History
- The hypodermic needle model, also known as the "magic bullet" theory, is a phase of mass communication history that emphasized strong, all-powerful effects.
Digitization
- Digitization is primarily focused on converting physical information into digital formats, making it easier to store, transmit, and analyze.
Technology-Society Relationship
- The relationship between technology and society is described as a reciprocal influence, where technology shapes society, and society also shapes technology.
Digital Era vs. Industrial Era
- The digital era is distinguished from the industrial era by its focus on information and data rather than physical goods.
- The industrial era is characterized by a focus on mass production, standardization, and centralization.
Business Operations in the Digital Era
- Companies like Facebook and Uber operate in the digital era by leveraging data and algorithms to create new services and business models.
Control Over Information
- Control over information in the digital era is described as decentralized and diffuse, with many actors having access to and influencing the flow of information.
Infrastructure Role
- Infrastructure plays a crucial role in the digital era, as it enables the flow of data and information that drives the digital economy.
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Description
Test your knowledge on the evolution of society from the Agricultural era to the Industrial era and into the current Digital era. Learn about the shift from tangible objects to digital products and services like Facebook and Uber.
