Podcast
Questions and Answers
What percentage is considered best practice for linking business strategy with IT decisions focused on generating optimal business value?
What percentage is considered best practice for linking business strategy with IT decisions focused on generating optimal business value?
- 20-30%
- 55-65% (correct)
- 70-80%
- 35-45%
What is the primary aim of shifting from reactive crisis management to proactive IT leadership?
What is the primary aim of shifting from reactive crisis management to proactive IT leadership?
- To develop new initiatives (correct)
- To cut costs effectively
- To improve employee monitoring
- To maintain existing systems
What is the norm percentage for maintenance activities categorized as 'Keep-The-Lights-On'?
What is the norm percentage for maintenance activities categorized as 'Keep-The-Lights-On'?
- 55-65%
- 35-45%
- 70-80% (correct)
- 20-30%
In the context of technology acceptance, which of the following issues has gained more relevance post-Covid?
In the context of technology acceptance, which of the following issues has gained more relevance post-Covid?
Which tactical focus area is highlighted for ensuring resources are spent on the right things in IT decisions?
Which tactical focus area is highlighted for ensuring resources are spent on the right things in IT decisions?
What is a defining characteristic of best practice in terms of overall IT spending versus the norm as discussed?
What is a defining characteristic of best practice in terms of overall IT spending versus the norm as discussed?
What transformation does 'Grow/Transform the business' refer to in relation to IT leadership?
What transformation does 'Grow/Transform the business' refer to in relation to IT leadership?
Which of the following is NOT highlighted as a focus area for modern IT leadership?
Which of the following is NOT highlighted as a focus area for modern IT leadership?
What is the primary focus when understanding IS success?
What is the primary focus when understanding IS success?
Which of the following frameworks focuses on individual-level acceptance of new technology?
Which of the following frameworks focuses on individual-level acceptance of new technology?
Which aspect is NOT considered a factor in IS success?
Which aspect is NOT considered a factor in IS success?
What does the 'adoption' factor emphasize in the context of IS success?
What does the 'adoption' factor emphasize in the context of IS success?
How do firm-level adoption decisions differ from individual-level acceptance models?
How do firm-level adoption decisions differ from individual-level acceptance models?
What framework relates to privacy considerations in IS acceptance?
What framework relates to privacy considerations in IS acceptance?
Which model uses both firm-level and individual-level diffusion principles?
Which model uses both firm-level and individual-level diffusion principles?
What key component is examined to determine the impact of IS technologies?
What key component is examined to determine the impact of IS technologies?
What year was the DeLone & McLean IS Success model originally introduced?
What year was the DeLone & McLean IS Success model originally introduced?
What is the main focus of Rogers' Diffusion of Innovation model?
What is the main focus of Rogers' Diffusion of Innovation model?
Which concept is associated with the idea of 'crossing the chasm'?
Which concept is associated with the idea of 'crossing the chasm'?
What are the years associated with Rogers' Diffusion of Innovation that indicate its revisions?
What are the years associated with Rogers' Diffusion of Innovation that indicate its revisions?
How does Gartner's Hype Cycle relate to Rogers' Diffusion of Innovation model?
How does Gartner's Hype Cycle relate to Rogers' Diffusion of Innovation model?
Which of the following is NOT a focus area of the DeLone & McLean IS Success model?
Which of the following is NOT a focus area of the DeLone & McLean IS Success model?
What type of model is Rogers' Diffusion of Innovation primarily considered?
What type of model is Rogers' Diffusion of Innovation primarily considered?
In which year was the updated version of DeLone & McLean IS Success released?
In which year was the updated version of DeLone & McLean IS Success released?
Which capability is essential for a company to turn digital technology into business advantage?
Which capability is essential for a company to turn digital technology into business advantage?
What is the key advantage of network effects in relation to a product or service?
What is the key advantage of network effects in relation to a product or service?
How do digital platforms create value according to Ozalp et al. (2022)?
How do digital platforms create value according to Ozalp et al. (2022)?
Why do digital platforms need to leverage massive demand-side economies of scale?
Why do digital platforms need to leverage massive demand-side economies of scale?
What aspect facilitates digital platforms in defending their market position?
What aspect facilitates digital platforms in defending their market position?
Which of the following is NOT a benefit of having a growing user base for a product?
Which of the following is NOT a benefit of having a growing user base for a product?
What is typically a characteristic of digital products that influences their pricing strategy?
What is typically a characteristic of digital products that influences their pricing strategy?
What challenge do companies face when trying to innovate on digital platforms?
What challenge do companies face when trying to innovate on digital platforms?
What is the primary focus of the discussion regarding IT success in businesses?
What is the primary focus of the discussion regarding IT success in businesses?
What paradox is mentioned regarding IT productivity?
What paradox is mentioned regarding IT productivity?
What did Nicholas Carr argue about the state of IT in his 2003 paper?
What did Nicholas Carr argue about the state of IT in his 2003 paper?
What has been suggested about firm-level versus industry-level pay-offs of IT spending?
What has been suggested about firm-level versus industry-level pay-offs of IT spending?
Which of the following is an example of how banks have improved their services through IT?
Which of the following is an example of how banks have improved their services through IT?
What does the IT productivity paradox primarily address?
What does the IT productivity paradox primarily address?
How did subsequent studies view the IT productivity paradox according to the content?
How did subsequent studies view the IT productivity paradox according to the content?
Which aspect of IT success does the quest for a 'dependent variable' involve?
Which aspect of IT success does the quest for a 'dependent variable' involve?
What challenge is faced when moving from early adopters to the early majority in the adoption curve?
What challenge is faced when moving from early adopters to the early majority in the adoption curve?
Which metaphor is used to describe the challenge of transitioning between early adopters and the early majority?
Which metaphor is used to describe the challenge of transitioning between early adopters and the early majority?
What does the 'hype' in the context of the adoption curve refer to?
What does the 'hype' in the context of the adoption curve refer to?
What is the primary focus of the TAM model developed by Davis?
What is the primary focus of the TAM model developed by Davis?
What additional aspect does UTAUT introduce compared to the TAM model?
What additional aspect does UTAUT introduce compared to the TAM model?
Why is it particularly challenging to move upwards in adoption during the trough of disillusion?
Why is it particularly challenging to move upwards in adoption during the trough of disillusion?
Which year was the UTAUT model developed?
Which year was the UTAUT model developed?
What is one of the primary objectives of the TOE framework introduced by DePietro, Wiarda, & Fleischer in 1990?
What is one of the primary objectives of the TOE framework introduced by DePietro, Wiarda, & Fleischer in 1990?
Crossing the chasm primarily deals with which phase of technology adoption?
Crossing the chasm primarily deals with which phase of technology adoption?
What role does the 'trough of disillusion' play in the adoption cycle?
What role does the 'trough of disillusion' play in the adoption cycle?
Flashcards
Proactive IT Leadership
Proactive IT Leadership
A business mindset focused on proactive IT leadership and linking business strategy with IT decisions to achieve optimal value creation.
Keep-The-Lights-On IT
Keep-The-Lights-On IT
IT spending directed towards maintaining existing systems and operations, ensuring daily business functions.
Technology Adoption
Technology Adoption
The process of adopting and using new technologies effectively in a business context.
Technology Acceptance
Technology Acceptance
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Growing/Transforming the Business
Growing/Transforming the Business
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Reactive Crisis Management
Reactive Crisis Management
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High Maintenance IT
High Maintenance IT
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Grow/Transform the Business Initiatives
Grow/Transform the Business Initiatives
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Diffusion of Innovation
Diffusion of Innovation
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Gartner's Hype Cycle
Gartner's Hype Cycle
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Crossing the Chasm
Crossing the Chasm
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IS Success (DeLone & McLean)
IS Success (DeLone & McLean)
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IS Success (DeLone & McLean 1992)
IS Success (DeLone & McLean 1992)
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IS Success (DeLone & McLean 2003)
IS Success (DeLone & McLean 2003)
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IS Success
IS Success
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Diffusion of Innovation (DoI)
Diffusion of Innovation (DoI)
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Technology Acceptance Model (TAM)
Technology Acceptance Model (TAM)
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IS Success Risks
IS Success Risks
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Adoption
Adoption
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Impact
Impact
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Theory of Planned Behaviour (TPB)
Theory of Planned Behaviour (TPB)
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Privacy Calculus
Privacy Calculus
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Digital Capability
Digital Capability
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Leadership Capability
Leadership Capability
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Network Effects
Network Effects
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Digital Platforms
Digital Platforms
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Demand-Side Economies of Scale
Demand-Side Economies of Scale
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Matchmaking Capability
Matchmaking Capability
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Transaction Facilitator
Transaction Facilitator
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Winner-Take-All
Winner-Take-All
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IT Productivity Paradox
IT Productivity Paradox
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IT Doesn't Matter
IT Doesn't Matter
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Firm-Level IT Payoff
Firm-Level IT Payoff
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The Quest for the Dependent Variable
The Quest for the Dependent Variable
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Invisible Industry-Level Payoff
Invisible Industry-Level Payoff
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Lag in IT Productivity
Lag in IT Productivity
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Mismeasurement of IT Productivity
Mismeasurement of IT Productivity
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Trough of Disillusionment
Trough of Disillusionment
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Crossing the Chasm (Book)
Crossing the Chasm (Book)
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Technology Adoption Lifecycle
Technology Adoption Lifecycle
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Unified Theory of Acceptance and Use of Technology (UTAUT)
Unified Theory of Acceptance and Use of Technology (UTAUT)
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Independent Variables (UTAUT)
Independent Variables (UTAUT)
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Moderators (UTAUT)
Moderators (UTAUT)
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Technology Acceptance Model (TAM) (1989)
Technology Acceptance Model (TAM) (1989)
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Study Notes
Course Outline
- The Digital Firm course covers IT and strategy, the winner-takes-all effect, AI, and future of work, and IT success
- This is a POEB course (possibly Principles of Economics of Business), offered by the University of Amsterdam, Amsterdam Business School
- The course is titled "The Digital Firm"
- The professor is Dr. Hans Borgman
What is IT Success?
- IT investments are more than 50% of capital expenditure in most industries
- The dependent variable—what drives IT success remains a quest
- Key questions include the return on investment, return on assets, profit, and rate of change
IT Productivity Paradox
- IT productivity paradox is a lag or mismeasurement in productivity numbers from IT
- Firm level pay-offs are visible, but industry level, or national level results are less clear
- IT/AI productivity puzzle is post 2000
Defining IT Success
- Success is not easy to define
- Success indicators include technical quality, functional quality, adoption, impact on individuals, and impact on the organization
Good IT Outcomes vs Good Business Outcomes
- While good IT outcomes are important, focusing on business outcomes is crucial
- Business outcomes like increased competitive advantage, faster time to business benefits, improved user experience, reduced risk, and reduced costs are examples to consider
- Factors that make IT outcomes successful include Project milestones being met, servers and network being available, databases being accessible, having fixed defects in development, help desk support, change processes, and documented incidents
Impact and Control
- This involves the business value of IT, increasing business agility, and ensuring services are efficient and available
- This is concerned with the right things being done, and whether they are done right
Running vs Growing/Transforming the Business
- Focus is shifting to pro-active IT leadership and linking business strategy with IT decisions—spending efficiently on the right things
- This is contrasted with reactive crisis management
- An important shift to generating optimal business value
Example Exam Questions (Digital Goods)
- Digital goods are non-rivalrous, meaning one person using them does not reduce the availability to others
- Digital goods also have low production costs and zero reproduction costs
Example Exam Questions (Revolutionary Transformations)
- Automating tasks, linking tasks, and streamlining processes are not considered revolutionary transformations
- Linking multiple tasks together into an internal process can be seen as revolutionary because it makes a different impact on the whole system
Example Exam Questions (Business Model Canvas)
- Shareholder interest is not one of the nine building blocks of the Business Model Canvas
- Instead, the components include customer segments, value propositions, revenue streams and others
Example Exam Questions (Digital Capability)
- According to Bonnet and Westerman (2020), digital capability, including leadership capability, is key for companies to use digital technology to create business advantage
Example Exam Questions (Network Effects)
- The biggest benefit of network effects in a product or service is the enhanced value as more users join
Example Exam Questions (Digital Platforms)
- Digital platforms excel at connecting users for enhanced matching and efficient supply-demand, facilitating transactions, flexible organizations, and quickly generating new business models
- They also facilitate the use of AI, get into winner-take-all positions, and defend these positions with network effects
Example Exam Questions (Digital Platform Economies of Scale)
- Digital platforms rely on massive demand-side economies of scale, because products and services are characterized by low revenue margins, imitation, and reproduction.
Technology Acceptance Models
- The course covers technology acceptance models like those by Rogers, DeLone & McLean, Davis, and Venkatesh et al.
- These models are tools to understand and predict user acceptance of new technology
Additional Cases
- Acceptance of social distancing technologies is explored in a case study context
- Students need to apply the models for acceptance (like Davis, TAM) to this scenario
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