POE2 Lecture 4
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Questions and Answers

What percentage is considered best practice for linking business strategy with IT decisions focused on generating optimal business value?

  • 20-30%
  • 55-65% (correct)
  • 70-80%
  • 35-45%

What is the primary aim of shifting from reactive crisis management to proactive IT leadership?

  • To develop new initiatives (correct)
  • To cut costs effectively
  • To improve employee monitoring
  • To maintain existing systems

What is the norm percentage for maintenance activities categorized as 'Keep-The-Lights-On'?

  • 55-65%
  • 35-45%
  • 70-80% (correct)
  • 20-30%

In the context of technology acceptance, which of the following issues has gained more relevance post-Covid?

<p>Employee ethics and privacy (C)</p> Signup and view all the answers

Which tactical focus area is highlighted for ensuring resources are spent on the right things in IT decisions?

<p>Optimal business value generation (D)</p> Signup and view all the answers

What is a defining characteristic of best practice in terms of overall IT spending versus the norm as discussed?

<p>Best practice aligns closely with the norm. (B)</p> Signup and view all the answers

What transformation does 'Grow/Transform the business' refer to in relation to IT leadership?

<p>Emphasizing technology adoption and proactive strategies. (C)</p> Signup and view all the answers

Which of the following is NOT highlighted as a focus area for modern IT leadership?

<p>Reactive crisis management (C)</p> Signup and view all the answers

What is the primary focus when understanding IS success?

<p>Identifying the dependent variable of IS success (D)</p> Signup and view all the answers

Which of the following frameworks focuses on individual-level acceptance of new technology?

<p>Technology Acceptance Model (TAM) (C)</p> Signup and view all the answers

Which aspect is NOT considered a factor in IS success?

<p>Market competitiveness (B)</p> Signup and view all the answers

What does the 'adoption' factor emphasize in the context of IS success?

<p>The intention to use at an individual or organizational level (A)</p> Signup and view all the answers

How do firm-level adoption decisions differ from individual-level acceptance models?

<p>Firm-level decisions involve collective input, while individual-level focuses on personal preference. (A)</p> Signup and view all the answers

What framework relates to privacy considerations in IS acceptance?

<p>Privacy Calculus (D)</p> Signup and view all the answers

Which model uses both firm-level and individual-level diffusion principles?

<p>Rogers' Diffusion of Innovation (DoI) (A)</p> Signup and view all the answers

What key component is examined to determine the impact of IS technologies?

<p>Individual and organizational value (C)</p> Signup and view all the answers

What year was the DeLone & McLean IS Success model originally introduced?

<p>1992 (B)</p> Signup and view all the answers

What is the main focus of Rogers' Diffusion of Innovation model?

<p>The spread of new ideas and technologies (D)</p> Signup and view all the answers

Which concept is associated with the idea of 'crossing the chasm'?

<p>Gartner's Hype Cycle (A)</p> Signup and view all the answers

What are the years associated with Rogers' Diffusion of Innovation that indicate its revisions?

<p>1962, 1995 (D)</p> Signup and view all the answers

How does Gartner's Hype Cycle relate to Rogers' Diffusion of Innovation model?

<p>They share similarities in explaining technology adoption trends (C)</p> Signup and view all the answers

Which of the following is NOT a focus area of the DeLone & McLean IS Success model?

<p>Market penetration (A)</p> Signup and view all the answers

What type of model is Rogers' Diffusion of Innovation primarily considered?

<p>A communication theory (C)</p> Signup and view all the answers

In which year was the updated version of DeLone & McLean IS Success released?

<p>2003 (D)</p> Signup and view all the answers

Which capability is essential for a company to turn digital technology into business advantage?

<p>Digital capability and leadership capability (B)</p> Signup and view all the answers

What is the key advantage of network effects in relation to a product or service?

<p>Enhanced value as more users join (B)</p> Signup and view all the answers

How do digital platforms create value according to Ozalp et al. (2022)?

<p>Connecting users through enhanced matchmaking and facilitating transactions (C)</p> Signup and view all the answers

Why do digital platforms need to leverage massive demand-side economies of scale?

<p>Because digital products are characterized by low revenue margins (D)</p> Signup and view all the answers

What aspect facilitates digital platforms in defending their market position?

<p>Network effects (D)</p> Signup and view all the answers

Which of the following is NOT a benefit of having a growing user base for a product?

<p>Increased production costs (D)</p> Signup and view all the answers

What is typically a characteristic of digital products that influences their pricing strategy?

<p>Low variable costs leading to competitive pricing (A)</p> Signup and view all the answers

What challenge do companies face when trying to innovate on digital platforms?

<p>Balancing demand and supply efficiently (D)</p> Signup and view all the answers

What is the primary focus of the discussion regarding IT success in businesses?

<p>Identifying the return on IT investments and their impact (C)</p> Signup and view all the answers

What paradox is mentioned regarding IT productivity?

<p>The IT productivity paradox indicating lag in measurement (B)</p> Signup and view all the answers

What did Nicholas Carr argue about the state of IT in his 2003 paper?

<p>IT is becoming increasingly irrelevant and is now a commodity (A)</p> Signup and view all the answers

What has been suggested about firm-level versus industry-level pay-offs of IT spending?

<p>Only firm-level pay-offs are visible, not industry-wide (D)</p> Signup and view all the answers

Which of the following is an example of how banks have improved their services through IT?

<p>Online transactions and 24/7 availability (B)</p> Signup and view all the answers

What does the IT productivity paradox primarily address?

<p>The inability to see a return on IT spending in national metrics (D)</p> Signup and view all the answers

How did subsequent studies view the IT productivity paradox according to the content?

<p>It shows the difference between individual firm performance and overall industry metrics (D)</p> Signup and view all the answers

Which aspect of IT success does the quest for a 'dependent variable' involve?

<p>Quantifying the overall impact of IT on business functions (B)</p> Signup and view all the answers

What challenge is faced when moving from early adopters to the early majority in the adoption curve?

<p>The perceived value is low during the trough of disillusion (C)</p> Signup and view all the answers

Which metaphor is used to describe the challenge of transitioning between early adopters and the early majority?

<p>The chasm (A)</p> Signup and view all the answers

What does the 'hype' in the context of the adoption curve refer to?

<p>The initial excitement around a new technology (A)</p> Signup and view all the answers

What is the primary focus of the TAM model developed by Davis?

<p>Evaluating technology acceptance (A)</p> Signup and view all the answers

What additional aspect does UTAUT introduce compared to the TAM model?

<p>Inclusion of moderators and additional variables (B)</p> Signup and view all the answers

Why is it particularly challenging to move upwards in adoption during the trough of disillusion?

<p>Users become overly critical and skeptical (D)</p> Signup and view all the answers

Which year was the UTAUT model developed?

<p>2003 (B)</p> Signup and view all the answers

What is one of the primary objectives of the TOE framework introduced by DePietro, Wiarda, & Fleischer in 1990?

<p>To examine the impact of technology on business contexts (B)</p> Signup and view all the answers

Crossing the chasm primarily deals with which phase of technology adoption?

<p>From early adopters to the early majority (C)</p> Signup and view all the answers

What role does the 'trough of disillusion' play in the adoption cycle?

<p>It indicates a drop in perceived value (A)</p> Signup and view all the answers

Flashcards

Proactive IT Leadership

A business mindset focused on proactive IT leadership and linking business strategy with IT decisions to achieve optimal value creation.

Keep-The-Lights-On IT

IT spending directed towards maintaining existing systems and operations, ensuring daily business functions.

Technology Adoption

The process of adopting and using new technologies effectively in a business context.

Technology Acceptance

Examining the factors that influence individuals' and organizations' acceptance and use of new technologies, particularly in the context of ethics and privacy.

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Growing/Transforming the Business

The use of technology to drive business growth and transformation rather than just maintaining existing operations.

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Reactive Crisis Management

The practice of reacting to immediate problems or crises, often in a firefighting mode, instead of proactively planning for the future.

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High Maintenance IT

Spending a significant portion of IT budgets on maintaining existing systems and operations, potentially neglecting opportunities for growth and innovation.

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Grow/Transform the Business Initiatives

Strategic initiatives that aim to drive business growth and transformation through technology, such as implementing AI or modernizing business processes.

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Diffusion of Innovation

A framework that explains how new technologies spread within a society, outlining different stages from awareness to adoption.

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Gartner's Hype Cycle

A model that depicts the hype and eventual maturity of a new technology, going through stages like 'Innovation Trigger' to 'Plateau of Productivity'.

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Crossing the Chasm

The point in the Diffusion of Innovation model where a new technology gains a significant user base and starts gaining mainstream acceptance.

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IS Success (DeLone & McLean)

The success of a new technology for a business, considering factors like system quality, information quality, and user satisfaction.

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IS Success (DeLone & McLean 1992)

The first version of the DeLone & McLean framework, defining system quality, information quality, use, user satisfaction, individual impact, and organizational impact as key success factors.

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IS Success (DeLone & McLean 2003)

An updated version of the DeLone & McLean framework, refining and adding components like net benefits, service quality, and intention to use, enhancing the framework's complexity and comprehensiveness.

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IS Success

A measure used to assess the effectiveness and value of an information system (IS) based on its intended goals and user needs.

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Diffusion of Innovation (DoI)

A model that examines the factors that influence the adoption and diffusion of new innovations within a society or population.

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Technology Acceptance Model (TAM)

A model that explains user acceptance of information technology based on perceived usefulness and ease of use.

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IS Success Risks

Factors that can impact the successful implementation and use of information systems, including technical issues, functional limitations, and user adoption.

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Adoption

The degree to which individuals or organizations decide to use a particular technology or innovation.

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Impact

The potential impact of a technology or innovation on an individual or organization, measured by the overall value derived from its use.

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Theory of Planned Behaviour (TPB)

A model that considers the factors that influence an individual's decision to adopt a new technology, including individual characteristics, social influences, and technology features.

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Privacy Calculus

A model that explains the decision-making process involved in revealing personal information online, considering perceived risks and benefits.

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Digital Capability

The ability of a company to effectively leverage digital technology to gain a competitive advantage in the market. It involves a strategic approach to utilizing technology to enhance processes, create new offerings, and improve customer experiences.

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Leadership Capability

A company's capacity to effectively lead and manage digital transformation initiatives. It involves key skills like vision setting, strategic decision-making, fostering a digital culture, and motivating change within the organization.

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Network Effects

The increased value a product or service gains as the number of users increases. This is due to the interconnectedness and interactions among users, creating a positive feedback loop where more users attract more users.

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Digital Platforms

Platforms that connect various users, facilitate interactions, and enable transactions amongst them. They often leverage network effects to create value by matching demand and supply efficiently.

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Demand-Side Economies of Scale

Digital products and services have low production costs and can be replicated easily, making them susceptible to imitation. Therefore, digital platforms need to attract a massive user base to offset low revenue margins and achieve profitability.

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Matchmaking Capability

The ability to match demand and supply efficiently within a digital platform. This is often achieved through sophisticated algorithms and data analytics.

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Transaction Facilitator

The ability of a digital platform to facilitate transactions between different users. This involves secure payment systems, order fulfillment mechanisms, and dispute resolution processes.

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Winner-Take-All

A situation where the most successful company in a market dominates a large majority of the market share. This often happens in industries with strong network effects.

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IT Productivity Paradox

The apparent lack of a clear correlation between investments in IT and increased national productivity as observed in economic data.

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IT Doesn't Matter

A theory suggesting IT has become a commodity, similar to railroads and electricity, with diminishing returns and decreasing importance for competitive advantage.

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Firm-Level IT Payoff

The idea that IT investments can lead to increased productivity and benefits at the individual firm level, even if these gains are not reflected in overall national productivity.

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The Quest for the Dependent Variable

The ongoing debate and investigation into the measurement criteria and indicators used to assess the success of IT investments, seeking to identify what truly defines IT success.

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Invisible Industry-Level Payoff

The argument that IT investments can contribute to improvements in the quality of goods and services across an entire industry, even if overall productivity numbers may not show a significant increase.

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Lag in IT Productivity

The idea that early IT investments may not immediately yield visible returns but can have a delayed impact on productivity, making it difficult to measure their short-term contribution.

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Mismeasurement of IT Productivity

The possibility of inaccurately measuring the true impact of IT investments due to limited data and methodologies, potentially leading to an underestimation of IT's value.

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Trough of Disillusionment

The point in the technology adoption lifecycle where early adopters have embraced a new technology, but the general public is still hesitant due to unproven value, leading to a drop in hype and interest.

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Crossing the Chasm (Book)

A marketing book that explores strategies for successfully transitioning a new technology from early adopters to the mainstream market, emphasizing the importance of addressing the needs and concerns of early majority users.

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Technology Adoption Lifecycle

A model developed by Geoffrey Moore, it proposes that technology adoption follows a pattern with distinct stages: innovators, early adopters, early majority, late majority, and laggards.

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Unified Theory of Acceptance and Use of Technology (UTAUT)

An extension of the TAM model that incorporates additional factors influencing technology adoption, such as social influence, facilitating conditions, and performance expectancy, providing a more comprehensive perspective.

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Independent Variables (UTAUT)

Factors that directly influence a person's or organization's likelihood of adopting a new technology.

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Moderators (UTAUT)

Variables that moderate the relationship between independent variables and technology adoption, such as the organization's culture or the individual's technical skills.

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Technology Acceptance Model (TAM) (1989)

A theory developed by Davis in 1989 which aimed to identify the factors that influence the acceptance and use of information systems by individuals. It posits that the acceptance of an information system is determined by the perceived usefulness and ease of use of the system.

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Study Notes

Course Outline

  • The Digital Firm course covers IT and strategy, the winner-takes-all effect, AI, and future of work, and IT success
  • This is a POEB course (possibly Principles of Economics of Business), offered by the University of Amsterdam, Amsterdam Business School
  • The course is titled "The Digital Firm"
  • The professor is Dr. Hans Borgman

What is IT Success?

  • IT investments are more than 50% of capital expenditure in most industries
  • The dependent variable—what drives IT success remains a quest
  • Key questions include the return on investment, return on assets, profit, and rate of change

IT Productivity Paradox

  • IT productivity paradox is a lag or mismeasurement in productivity numbers from IT
  • Firm level pay-offs are visible, but industry level, or national level results are less clear
  • IT/AI productivity puzzle is post 2000

Defining IT Success

  • Success is not easy to define
  • Success indicators include technical quality, functional quality, adoption, impact on individuals, and impact on the organization

Good IT Outcomes vs Good Business Outcomes

  • While good IT outcomes are important, focusing on business outcomes is crucial
  • Business outcomes like increased competitive advantage, faster time to business benefits, improved user experience, reduced risk, and reduced costs are examples to consider
  • Factors that make IT outcomes successful include Project milestones being met, servers and network being available, databases being accessible, having fixed defects in development, help desk support, change processes, and documented incidents

Impact and Control

  • This involves the business value of IT, increasing business agility, and ensuring services are efficient and available
  • This is concerned with the right things being done, and whether they are done right

Running vs Growing/Transforming the Business

  • Focus is shifting to pro-active IT leadership and linking business strategy with IT decisions—spending efficiently on the right things
  • This is contrasted with reactive crisis management
  • An important shift to generating optimal business value

Example Exam Questions (Digital Goods)

  • Digital goods are non-rivalrous, meaning one person using them does not reduce the availability to others
  • Digital goods also have low production costs and zero reproduction costs

Example Exam Questions (Revolutionary Transformations)

  • Automating tasks, linking tasks, and streamlining processes are not considered revolutionary transformations
  • Linking multiple tasks together into an internal process can be seen as revolutionary because it makes a different impact on the whole system

Example Exam Questions (Business Model Canvas)

  • Shareholder interest is not one of the nine building blocks of the Business Model Canvas
  • Instead, the components include customer segments, value propositions, revenue streams and others

Example Exam Questions (Digital Capability)

  • According to Bonnet and Westerman (2020), digital capability, including leadership capability, is key for companies to use digital technology to create business advantage

Example Exam Questions (Network Effects)

  • The biggest benefit of network effects in a product or service is the enhanced value as more users join

Example Exam Questions (Digital Platforms)

  • Digital platforms excel at connecting users for enhanced matching and efficient supply-demand, facilitating transactions, flexible organizations, and quickly generating new business models
  • They also facilitate the use of AI, get into winner-take-all positions, and defend these positions with network effects

Example Exam Questions (Digital Platform Economies of Scale)

  • Digital platforms rely on massive demand-side economies of scale, because products and services are characterized by low revenue margins, imitation, and reproduction.

Technology Acceptance Models

  • The course covers technology acceptance models like those by Rogers, DeLone & McLean, Davis, and Venkatesh et al.
  • These models are tools to understand and predict user acceptance of new technology

Additional Cases

  • Acceptance of social distancing technologies is explored in a case study context
  • Students need to apply the models for acceptance (like Davis, TAM) to this scenario

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