The Customer Value Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What is the definition of 'value' in marketing?

  • The amount of money a consumer pays for a product
  • The comparison between benefits received from a product against the costs incurred (correct)
  • The amount of profit a company makes from selling a product
  • The amount of money spent on marketing and distribution of a product

What percentage of the cost of a product does marketing and distribution take up?

  • 25%
  • 50% (correct)
  • 75%
  • 100%

Why might someone be willing to spend more money on a beef burger from 'My Burger' than on a shami burger?

  • Because the person values the beef burger from 'My Burger' more (correct)
  • Because the beef burger has more calories
  • Because the beef burger has a fancier name
  • Because the shami burger is not as tasty

Flashcards are hidden until you start studying

Study Notes

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

More Like This

The Ultimate Marketing Concepts Quiz
3 questions
The Fred Factor Ch 6
15 questions

The Fred Factor Ch 6

Tree Of Life Christian Academy avatar
Tree Of Life Christian Academy
Use Quizgecko on...
Browser
Browser