The Art and Science of Satisfying Customers

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Identifying customer needs Designing goods and services that meet those needs Communicating information about those goods and services to prospective buyers Making the goods and services available at tines and place that meet customers’ needs Pricing merchandise and services to reflect costs, competition, and customers’ ability to buy Providing the necessary service and follow-up to ensure customer satisfaction Producing and marketing goods and services are the essence of economic life in any society, creating a benefit called utility. Utility is t.

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Test your knowledge of marketing principles with this quiz on "The Art and Science of Satisfying Customers." Explore the fundamental concepts and processes involved in creating, communicating, and delivering value to customers, and managing customer relationships. Challenge yourself to understand the role of marketing specialists in creating customer satisfaction and organizational success.

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