The Art and Science of Satisfying Customers

Identifying customer needs Designing goods and services that meet those needs Communicating information about those goods and services to prospective buyers Making the goods and services available at tines and place that meet customers’ needs Pricing merchandise and services to reflect costs, competition, and customers’ ability to buy Providing the necessary service and follow-up to ensure customer satisfaction Producing and marketing goods and services are the essence of economic life in any society, creating a benefit called utility. Utility is t.