The 9L's Key Concepts Quiz

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Questions and Answers

What are the core elements that the 9L's focus on?

Professional and personal growth and success (correct)

Cultural uniformity and rigid hierarchy

Isolation and singular focus on tasks

Personal and professional stagnation

Which four of the 9L's are essential in leadership and performance?

Learning, listening, looking, and labor (correct)

Living, listening, loving, and laughing

Loving, living, learning, and leading

Leveling, looking, laughing, and labor

How does the author suggest one should approach change in a fire department?

Focus solely on financial implications

Avoid considering the current culture

Delegate change to lower-ranking staff

Start with the end in mind and consider essential questions (correct)

What is implied about the population of passionate fire service professionals?

It is relatively small and dedicated Signup and view all the answers

What is the main theme of Rodolfo Peon's quote mentioned in the text?

Progress requires persistent small steps despite challenges Signup and view all the answers

What do the remaining five L’s of the 9L’s contribute to?

The human side of leadership Signup and view all the answers

Which statement best encapsulates the author's regrets about their early career?

They feel they lacked guidance on broader pathways to success Signup and view all the answers

What is the significance of the concept of 'balance' in Corley Moore's philosophy?

It is essential for a successful fire service career Signup and view all the answers

In what way does the author suggest firefighters should view challenges?

As opportunities for personal growth and learning Signup and view all the answers

What role do deliberate actions play according to the author?

They are crucial for self-influence and leadership success Signup and view all the answers

What characteristic is NOT mentioned as a trait of those who will dwell in the heights?

Talking about their experiences Signup and view all the answers

What city did the author grow up near during his childhood?

Croton on the Hudson Signup and view all the answers

During which decade did the author live in the small village of Croton on the Hudson?

1970s and 1980s Signup and view all the answers

What action did the author take to prepare for a career as a firefighter?

Moving to Texas Signup and view all the answers

What was a significant challenge mentioned regarding gaining experience in today's fire service?

Access to too much information Signup and view all the answers

Who invited the author to present at a mini-conference in 2018?

Corley Moore Signup and view all the answers

Which quality did the author find appealing in Corley Moore when they first met?

His passion for the fire service Signup and view all the answers

What aspect of firefighting was highlighted as increasingly difficult for the author?

Gaining actual experience Signup and view all the answers

What did the author aspire to become motivated by his childhood experiences?

A firefighter Signup and view all the answers

What does the author imply is key to success in the fire service?

A continuous search for knowledge Signup and view all the answers

What is the purpose of the 9L's as described in the content?

To guide personal and professional growth and establish a high-performance culture. Signup and view all the answers

Which two themes are underlying Rodolfo Peon's quote?

Understanding that life can be simple and the importance of incremental progress. Signup and view all the answers

What does the content suggest about the population of passionate fire service professionals?

It is relatively small with few true students of the craft. Signup and view all the answers

What is a key component of achieving a successful career in the fire service according to the author?

Finding a balance between personal and professional growth. Signup and view all the answers

What does the phrase 'start with the end in mind' indicate about the author’s approach to leadership?

Planning should come before any actions are taken. Signup and view all the answers

What role does 'listening' play in the context of the 9L's?

It is crucial for understanding and addressing team dynamics. Signup and view all the answers

How does the author suggest individuals should respond to setbacks in their careers?

Embrace setbacks as opportunities for growth and learning. Signup and view all the answers

Which of the following statements best reflects the author's view on life and work?

Present moments are what hold true value, not past achievements. Signup and view all the answers

What is the significance of the term 'deliberate' when discussing personal development?

It highlights the importance of intentional actions in growth. Signup and view all the answers

What does the author imply regarding who should lead discussions about success in the fire service?

Individuals who actively seek learning and growth experiences. Signup and view all the answers

What aspect of gaining experience in today's fire service does the author highlight as challenging?

Access to topic-specific information Signup and view all the answers

Which of the following qualities did the author find appealing about Corley Moore when they first met?

His passion for the fire service Signup and view all the answers

How did the author describe his earlier career as a firefighter?

Successful but lacking by current standards Signup and view all the answers

What motivated the author to pursue a career in firefighting?

Stories heard from fire service members Signup and view all the answers

What is indicated as a critical aspect of leadership in the fire service?

Passion for continuous learning Signup and view all the answers

What common factor did the author identify in his relationship with Corley Moore?

Shared love for the firefighting job Signup and view all the answers

Which early life aspect influenced the author's career choice in firefighting?

Living close to a fire station Signup and view all the answers

What does the author imply about the current accessibility of information for aspiring firefighters?

It lacks relevant context for application Signup and view all the answers

During his childhood, what activity did the author engage in while at the firehouse?

Listening to stories from firefighters Signup and view all the answers

What significant challenge did the author face when he transitioned to Texas?

Adjusting to a new fire department culture Signup and view all the answers

What is the main purpose of the 9L's as stated in the content?

To guide the development of a chosen culture of learning and high performance Signup and view all the answers

Which of the following best represents the author's view on balance in a firefighting career?

Balance is essential for a long career and a healthy retirement Signup and view all the answers

What does the author imply about the size of the population passionate about the fire service?

It is quite small and consists mainly of informal leaders Signup and view all the answers

What aspect of leadership do the remaining five 9L's primarily influence?

The human side of leadership Signup and view all the answers

Which quote from the text emphasizes the importance of consistent progress?

Let's make sure we take one little step forward every day. Signup and view all the answers

What attitude does the author suggest individuals should have towards their life and work?

A proactive approach focused on taking action and being deliberate Signup and view all the answers

What limitation does the author highlight regarding knowledge and skills in the fire service?

They can lead to complacency and stagnation Signup and view all the answers

How does the author describe their reflection on career decisions as they reach the end of their fire service career?

As a chance to evaluate the impact of those decisions on future success Signup and view all the answers

What does the phrase 'start with the end in mind' signify in the author’s approach to leadership?

Planning actions based on desired outcomes and goals Signup and view all the answers

What role does 'listening' play within the context of the 9L's?

It is a critical component in fostering collaboration and understanding Signup and view all the answers

What did the author primarily do as a child in the firehouse?

Listened to stories from firefighters Signup and view all the answers

What sentiment does the author express about information access for firefighters today?

It can be overwhelming and requires discernment Signup and view all the answers

How does the author describe his early career experience as a firefighter?

Successful but not meeting modern standards Signup and view all the answers

What did the author feel he and Corley Moore had in common?

A shared passion and pursuit of knowledge in the fire service Signup and view all the answers

Which aspect of the fire service does the author find increasingly difficult today?

Acquiring actual firefighting experience Signup and view all the answers

What is indicated as a key factor for those who can 'dwell on the heights'?

Exhibiting moral integrity and righteousness Signup and view all the answers

In which location did the author grow up?

Westchester County, New York Signup and view all the answers

What was a major influence on the author's career aspirations?

Stories shared by firefighters during childhood Signup and view all the answers

What common theme is reflected in the author's journey in the fire service?

The importance of ongoing personal and professional growth Signup and view all the answers

What does the author describe as a significant challenge facing today’s firefighters?

Navigating misinformation and finding applicable knowledge Signup and view all the answers

What is the author's main assertion about the 9L's in relation to leadership challenges?

They will push leaders to their limits, even if they are simple. Signup and view all the answers

Why does the author claim that high-performance organizations are rare?

Building and maintaining them requires hard and grueling work. Signup and view all the answers

What motivated the author's long-standing fascination with leadership?

An innate interest in human motivation and culture. Signup and view all the answers

What does the author imply about the relationship between effort and success in applying the 9L's?

Genuine dedication and hard work are essential to see results. Signup and view all the answers

Which of the following best describes the author's perspective on their experience in the fire service?

Failures have been a valuable source of learning and growth. Signup and view all the answers

How does the author characterize the implementation of the 9L's across different levels of leadership?

They have consistently shown effectiveness at every level served. Signup and view all the answers

What does the author suggest as the reason for producing the book on the 9L's?

To consolidate personal experiences, research, and insights from leaders. Signup and view all the answers

What challenge related to leadership does the author emphasize through the concept of the 9L's?

Persistent dedication and willpower are crucial for sustaining the effort. Signup and view all the answers

What assumption about rank and leadership does the author challenge?

Having rank inherently makes someone a good leader. Signup and view all the answers

Which statement best reflects the author's perspective on the impact of good vs. bad leadership?

Both good and bad leaders can significantly affect an organization. Signup and view all the answers

How does the author suggest personal experiences shape opinions on leadership?

Personal experiences create a unique perspective on leadership. Signup and view all the answers

What quality does the author identify as essential for every leader?

Respect for individual differences and perspectives. Signup and view all the answers

What does the author imply about the study of leadership throughout history?

It showcases the variability in individual viewpoints on leadership. Signup and view all the answers

Why does the author emphasize the discussion around the qualities of a good leader?

To highlight the variability in perspectives based on personal experiences. Signup and view all the answers

What does the author suggest about the answers people give regarding important leadership qualities?

The responses will significantly vary and lack consensus. Signup and view all the answers

How are leadership skills viewed according to the author?

They are fluid and based on individual experiences and contexts. Signup and view all the answers

What role does the concept of uniqueness play in understanding leadership?

It suggests that every leader's perspective is shaped by distinct experiences. Signup and view all the answers

Why does the author suggest discussing leadership through personal narratives?

To foster a deeper understanding based on lived experiences. Signup and view all the answers

What perspective does the author have on the disagreement over leadership impact?

They serve as a confirmation of the need for dialogue and understanding. Signup and view all the answers

What does the author believe about the effectiveness of leadership tools for individuals?

Certain tools may not resonate due to individual leadership styles. Signup and view all the answers

What distinction does the author draw between various leadership qualities?

Certain qualities may conflict with one another in practice. Signup and view all the answers

What is indicated as essential for an effective leadership net?

Possession of all leadership qualities Signup and view all the answers

Which attribute differentiates the thickness of the strands in the leadership net analogy?

Natural gifts and talents Signup and view all the answers

What does the author emphasize must be improved to enhance one's leadership effectiveness?

Identify and strengthen weak aspects of leadership Signup and view all the answers

In the analogy of leadership as a net, what happens when one or more strands are missing?

The net becomes weaker and less effective Signup and view all the answers

What starts the process of effective leadership according to the author?

Leading oneself first Signup and view all the answers

Which quality is deemed an asset for achieving success as a leader?

Communication Signup and view all the answers

What perspective does the author suggest one should take regarding things outside their control?

Direct focus and influence towards what can be controlled Signup and view all the answers

What is the problem with focusing on specific leadership qualities, as mentioned by the author?

It leads to neglecting the entire leadership package Signup and view all the answers

What analogy does the author use to convey the necessity of multiple leadership qualities?

A net that needs all strands to catch fish Signup and view all the answers

Which statement best reflects the author's view on leadership rank?

Rank does not inherently make one a leader Signup and view all the answers

What does the author imply is essential for personal development in leadership?

Continuous self-improvement and recognition of weaknesses Signup and view all the answers

What common misconception might individuals have about leadership according to the text?

That only those in rank can lead others Signup and view all the answers

What attitude should one adopt when facing organizational limitations or constraints?

Use frustration to fuel personal growth Signup and view all the answers

What is the primary issue related to soft skills in the fire service?

Soft skills are often neglected and uncomfortable for most firefighters. Signup and view all the answers

How can the 9L's impact training sessions in the firehouse?

By maximizing classroom time and improving team culture. Signup and view all the answers

What lesson does the author derive from Nick Saban's perspective on team dynamics?

Different performance standards within a team can lead to confusion. Signup and view all the answers

What aspect of leadership is emphasized as essential for success in the fire service?

Establishing clear expectations and defining success. Signup and view all the answers

Which of the following best reflects the relationship among the 9L's?

They are intertwined and reinforce each other to enhance leadership. Signup and view all the answers

Why is it important to define personal success in the context of leadership?

Without a clear definition, leaders cannot guide their team effectively. Signup and view all the answers

In what way does implementing the 9L's influence firehouse culture?

It establishes a culture where engagement and excitement prevail. Signup and view all the answers

What challenge did a lieutenant express during the presentation of the 9L's?

Inconsistencies in defining what success should look like. Signup and view all the answers

How should the 9L's be perceived in terms of their importance to leadership?

They are a comprehensive framework essential for effective leadership. Signup and view all the answers

What key concept does the author highlight regarding high performers in teams?

High achievers and mediocre performers do not collaborate well. Signup and view all the answers

Which of the following is NOT listed as one of the 9L's?

Lead Signup and view all the answers

What overarching theme emerges from the discussion about the 9L's?

The importance of soft skills in building team dynamics. Signup and view all the answers

What does the concept of 'buy-in' refer to in the context of organizational culture?

Commitment from team members to shared goals and standards. Signup and view all the answers

Which statement reflects the author's view about the importance of self-assessment regarding the 9L's?

Understanding personal strengths and weaknesses enhances leadership impact. Signup and view all the answers

What is a significant consequence of a neglected culture within an organization?

Bickering and infighting among members Signup and view all the answers

Which factor is considered the most influential in determining day-to-day performance within an organization?

Organizational culture Signup and view all the answers

What type of culture is characterized by complacency and lack of accountability?

Dysfunctional culture Signup and view all the answers

In what way do pockets of resistance typically manifest in a healthy culture?

Resisting training and fitness initiatives Signup and view all the answers

What outcome may occur if a company officer promotes a positive culture but is met with resistance?

They could trigger a significant cultural shift Signup and view all the answers

What is one primary question an organization should consider regarding its culture?

Are we nurturing a high-performance culture? Signup and view all the answers

How does complacency typically affect individuals within a toxic culture?

They become unaware of the toxicity around them Signup and view all the answers

What aspect is crucial for members of a thriving culture when faced with challenges?

Collaboration and team effort Signup and view all the answers

What description fits a healthy culture's view of training and fitness?

Opportunities for growth and improvement Signup and view all the answers

What is often the first sign of complacency within an organization’s culture?

Normalization of ineffective practices Signup and view all the answers

According to the content, how can leaders effectively manage diverse opinions within an organization?

Through strong vision and clear communication Signup and view all the answers

What is a common misconception about training in a dysfunctional culture?

It is seen as a necessary burden Signup and view all the answers

What concept does the author associate with high-performance culture?

Expectation and accountability thrive Signup and view all the answers

What potential risk do high performers face in a toxic culture?

They may seek to escape the organization Signup and view all the answers

What is considered the single greatest tool for effective leadership according to the author?

A lens to evaluate decisions Signup and view all the answers

Which metaphor does the author use to describe the difficulty in motivating certain firefighters?

Leading a horse to water Signup and view all the answers

What is a key characteristic of 'bad apples' in the fire service, as mentioned by the author?

They can drag down overall efficiency Signup and view all the answers

What approach does the author suggest for handling firefighters who are not meeting standards?

Efforts to engage and develop them Signup and view all the answers

What does the author indicate is often a misunderstanding about motivation among firefighters?

It is inherently intrinsic Signup and view all the answers

In what way does the author describe the culture of many fire departments?

Often ridiculing enthusiasm and improvement Signup and view all the answers

According to the author, what often happens to firefighters who begin with a high level of motivation?

They usually start to lose interest Signup and view all the answers

What is suggested as a necessary component for a high-performance culture in fire departments?

Engagement of all members at all levels Signup and view all the answers

What does the author imply is a significant issue with traditional performance evaluations in firefighting?

They are too subjective Signup and view all the answers

Which element is highlighted as difficult to teach compared to hard skills in firefighting?

Leadership skills Signup and view all the answers

What does the author suggest is a challenge in motivating underperforming firefighters?

The inability to force them to care Signup and view all the answers

How does the author view the concept of 'ownership' within a fire department?

It is essential for high engagement levels Signup and view all the answers

What is the author's perception of employees within the fire service compared to civilian businesses?

They can have higher job security regardless of performance Signup and view all the answers

Which of the following is a primary outcome expected from understanding the 9L's?

Clear knowledge of each firefighter's strengths and weaknesses Signup and view all the answers

Study Notes

Overview of the 9L's Concept

The 9L's provide a framework for building a high-performance culture in the fire service.
Core elements focus on both professional and personal growth leading to success.
The 9L's act as a cultural compass for fire departments committed to a chosen learning culture.

Background

Foreword reflects on the author's personal history with firefighting, cultivated from childhood in Croton on the Hudson.
Emphasis on the importance of balance and deliberate personal development throughout a fire service career.
Developing a healthy retirement requires focus on cultural values and personal growth.

Key Components of the 9L's

Four essential elements: learning, listening, looking, and labor are critical for leadership and performance.
Five additional elements: love, laughter, level, live, and last focus on the human side of leadership.
Each of the nine components combines to position individuals for success in high-stress environments like firefighting.

Mentorship and Personal Reflection

The author reflects on the lack of guidance in early firefighting days regarding the broader aspects of success beyond just skills.
Emphasizes the value of seeking out mentors and continuously challenging oneself mentally.
Acknowledges the relatively small population of true students of fire science and leadership in the current fire service.

Inspirational Quotes

“There is no perfect place, job, or life; we only have the present time. Love what you do, or do something else.” – Haury Fellow
“An easy fun life is totally achievable. A plan and many steps may be needed. No matter how tired and deep in the mud we are, let's make sure we take one little step forward every day.” – Rodolfo Peon

Call to Action

Encouragement to rise above excuses and focus on life's blessings and opportunities.
Personal influence is highlighted as being central to impacting oneself and others positively.
The importance of taking deliberate action and maintaining patience in fostering cultural change within fire departments.

Overview of the 9L's Concept

The 9L's provide a framework for building a high-performance culture in the fire service.
Core elements focus on both professional and personal growth leading to success.
The 9L's act as a cultural compass for fire departments committed to a chosen learning culture.

Background

Foreword reflects on the author's personal history with firefighting, cultivated from childhood in Croton on the Hudson.
Emphasis on the importance of balance and deliberate personal development throughout a fire service career.
Developing a healthy retirement requires focus on cultural values and personal growth.

Key Components of the 9L's

Four essential elements: learning, listening, looking, and labor are critical for leadership and performance.
Five additional elements: love, laughter, level, live, and last focus on the human side of leadership.
Each of the nine components combines to position individuals for success in high-stress environments like firefighting.

Mentorship and Personal Reflection

The author reflects on the lack of guidance in early firefighting days regarding the broader aspects of success beyond just skills.
Emphasizes the value of seeking out mentors and continuously challenging oneself mentally.
Acknowledges the relatively small population of true students of fire science and leadership in the current fire service.

Inspirational Quotes

“There is no perfect place, job, or life; we only have the present time. Love what you do, or do something else.” – Haury Fellow
“An easy fun life is totally achievable. A plan and many steps may be needed. No matter how tired and deep in the mud we are, let's make sure we take one little step forward every day.” – Rodolfo Peon

Call to Action

Encouragement to rise above excuses and focus on life's blessings and opportunities.
Personal influence is highlighted as being central to impacting oneself and others positively.
The importance of taking deliberate action and maintaining patience in fostering cultural change within fire departments.

Overview of the 9L's Concept

The 9L's provide a framework for building a high-performance culture in the fire service.
Core elements focus on both professional and personal growth leading to success.
The 9L's act as a cultural compass for fire departments committed to a chosen learning culture.

Background

Foreword reflects on the author's personal history with firefighting, cultivated from childhood in Croton on the Hudson.
Emphasis on the importance of balance and deliberate personal development throughout a fire service career.
Developing a healthy retirement requires focus on cultural values and personal growth.

Key Components of the 9L's

Four essential elements: learning, listening, looking, and labor are critical for leadership and performance.
Five additional elements: love, laughter, level, live, and last focus on the human side of leadership.
Each of the nine components combines to position individuals for success in high-stress environments like firefighting.

Mentorship and Personal Reflection

The author reflects on the lack of guidance in early firefighting days regarding the broader aspects of success beyond just skills.
Emphasizes the value of seeking out mentors and continuously challenging oneself mentally.
Acknowledges the relatively small population of true students of fire science and leadership in the current fire service.

Inspirational Quotes

“There is no perfect place, job, or life; we only have the present time. Love what you do, or do something else.” – Haury Fellow
“An easy fun life is totally achievable. A plan and many steps may be needed. No matter how tired and deep in the mud we are, let's make sure we take one little step forward every day.” – Rodolfo Peon

Call to Action

Encouragement to rise above excuses and focus on life's blessings and opportunities.
Personal influence is highlighted as being central to impacting oneself and others positively.
The importance of taking deliberate action and maintaining patience in fostering cultural change within fire departments.

Overview of the 9L's

The 9L's present established principles for high-performance organization building, not new concepts or shortcuts.
Consistency in applying the 9L's can be challenging even for skilled leaders.
Developing high-performance organizations is rare due to the hard work and dedication required.

Author's Background

Author has 25 years of experience in the fire service, with over 15 years in leadership roles.
Fascinated with motivation, leadership, and culture, supported by research and a podcast called The Weekly Scrap with influential fire service leaders.
The 9L's are derived from proven principles used throughout history, not solely the author's own concepts.

Leadership Definition

Having rank does not inherently make one a leader; being in charge does not equate to effective leadership.
The impact of a leader, good or bad, significantly influences an organization’s dynamics.
Personal experiences shape perceptions of what constitutes effective leadership, highlighting its subjective nature.

Leadership Qualities

Good leadership qualities include loyalty, honesty, reliability, humility, passion, empathy, integrity, consistency, intelligence, communication, competence, and respect.
Leadership can be visualized as a net; each strand represents a different leadership quality, emphasizing the necessity of having no missing qualities to be effective.

Leadership Initiation

Leadership begins within the individual; self-leadership is crucial before leading others.
Focusing energy on controllable aspects rather than external frustrations leads to personal growth and improved organizational influence.

Understanding Culture

Culture is an inherent aspect of any organization and influences performance; it can be functional or dysfunctional.
A sliding scale exists between dysfunctionality and high performance, directly impacting everyday operations.
A neglected culture may lead to complacency and poor performance, while a healthy culture fosters accountability and collaboration.

Pockets of Resistance

Departments typically have micro-cultures that resist complacency, which can lead to wider cultural shifts.
Healthy cultures may also have pockets of resistance against training and efficiency, often indicated by negative actions rather than overt statements.

Goals of the 9L's

The focus is on cultivating culture within fire departments, aiming for effective and high-performing environments.
Emphasizes the importance of creating a positive work culture to enhance firefighter effectiveness during critical situations, underscoring the meaningfulness of the firefighting profession.### Importance of Trust in Fire Service
Firefighters often receive children from desperate parents, reflecting immense public trust and the responsibility of the profession.
The aim is to create an environment where firefighters feel energized, engaged, and take ownership of their roles.

Vision for Fire Departments

A desire for firefighters to continuously improve and engage at all levels of the organization.
Acknowledgment that many fire departments lack a culture of high performance, where enthusiasm is sometimes mocked.

Leadership Metrics and Tools

Implementation of the 9L's to help strengthen leadership skills.
Goals include critiquing personal leadership, determining current standings, and tracking progress.
A metaphorical lens is introduced as a decision-making tool to navigate challenges and enhance cultural dynamics within the firehouse.

Challenges of Non-Performing Firefighters

Recognition that not all hired firefighters meet performance standards, with cases of complacency over time or subpar performance from the start.
Departments often manage underperforming firefighters by relocating them to less busy stations or isolating them, creating 'islands of misfit toys.'

Intrinsic Motivation

Motivation cannot be forced; it arises from within and influences a firefighter's commitment to their duties.
Leadership focus should shift towards nurturing intrinsic motivation rather than simply imposing tasks.

Soft vs. Hard Skills

Hard skills (technical abilities) are easily taught and measured within firefighting yet do not encompass all necessary competencies.
Soft skills (interpersonal and communication abilities) are essential for team building and relationships but are often neglected in fire service training.

Creating a Positive Culture

The 9L's are designed to foster a workplace culture where members feel eager to engage and succeed.
Excellence in performance becomes the norm when a positive culture is established, impacting overall organizational effectiveness.

Defining Success

Clear communication of what success looks like is critical for alignment within the team; varied interpretations can hinder progress.
Emphasis on personal accountability in defining success for oneself and the team enhances leadership effectiveness.

The 9L's Framework

Learn: Continuously acquire knowledge.
Look: Be observant and aware of your surroundings.
Live: Embody the values espoused.
Listen: Prioritize effective communication.
Laugh: Foster camaraderie through humor.
Labor: Put in the effort required.
Love: Care for your colleagues and the job.
Level: Bring balance to actions and decisions.
Last: Focus on lasting impacts and legacy.

Conclusion on Leadership Development

Understanding and implementing the 9L's can enhance personal leadership and improve team dynamics.
Importance placed on self-reflection to identify strengths and areas of improvement regarding the 9L's.

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Description

Test your understanding of the key concepts outlined in 'The 9L's' by Corley Moore Forwood. This quiz will challenge you on building a high-performance culture and the principles of righteousness discussed in the text. Dive into the insights provided by Chief J. Scott Thompson.