29 Questions
What distinguishes planned events from regular events?
Planned events are time-bound, organized for specific purposes, attended by many participants, and costly.
What is a key aspect of successful planned events according to the text?
Effective management
Which of the following is NOT an example of a planned event?
Spontaneous beach party
What does events management involve based on the text?
Creating and developing activities, identifying target audiences, planning logistics, and managing budgets.
Why is the concept of managing events crucial according to the text?
It ensures smooth execution and success of planned events.
What differentiates planned events from regular daily occurrences?
Planned events are time-bound and organized for specific purposes.
What is the main purpose of an incentive in the MICE industry?
To encourage employees to increase sales
Which activity in the MICE industry involves planning programs to encourage networking among participants?
Convention
What is the main difference between a congress and a conference?
The scale of the event
Which term refers to a meeting held to commemorate a milestone for the host organization with a theme and lasting for multiple days?
Convention
Which type of gathering requires no tradition, continuity, or periodicity?
Conference
What term is used to describe a meeting held by the members of the Association of Southeast Asian Nations?
Meeting
Which activity in the MICE industry can be called on an ad hoc basis or follow a set pattern like monthly or annually?
Meeting
What is the primary profession that encompasses the activities of meetings, incentives, conventions, and expositions?
Event Planning
In what type of gathering do only members of the association contribute to the discussions?
Congress
Which type of gathering is usually held for a short duration?
Conference
What is the primary focus of an exhibition?
Showcasing products or services
What distinguishes an exhibition from a conference?
The primary purpose of the gathering
What is the main difference between workshops and masterclasses?
Workshops are for beginners, while masterclasses are for experienced participants.
What distinguishes a symposium from a colloquium?
Symposiums are academic meetings where experts deliver short, interrelated topics, while colloquiums involve answering questions related to a topic.
What is a webinar a combination of?
Web and seminar
In terms of audience size, how do workshops typically compare to symposiums?
Workshops have smaller audience sizes than symposiums.
What type of audience do masterclasses usually target?
Experienced participants seeking technical knowledge or mastery of a specific skill.
Which event involves experts delivering short, interrelated topics?
Symposium
What does the direct economic impact refer to in the context of tourism or events?
Money spent by tourists or event attendees on local businesses.
In the context of economic activities, what does the 'repetition or multiplication' refer to?
Circulation of money through spending and its effects.
According to Fenich (2015), which book focuses on planning and management of meetings, expositions, events, and conventions?
Planning and Management of Meetings, Expositions, Events, and Conventions by G. Fenich
Where can one find information about 'International Tourism Highlights, 2019 Edition' according to the provided text?
Which source is credited for discussing 'Event Marketing: The 10 Best Types of Events'?
K. McCabe (2018)
Study Notes
Congress
- A regular gathering of people from religious, cultural, or professional associations to discuss a specific subject or issue
- Presentations and discussions are limited to association members
- Typically held at regular intervals, with the next date set one year in advance
Conference
- A scholarly gathering to exchange views and debate on specific issues
- Aims to establish position papers through discussion and exchange of views
- Smaller in scale, facilitating easier exchange of information
- No tradition, continuity, or periodicity required; can be a one-time event
Exhibition
- A showcase of new products, services, or information for public relations, sales, and/or marketing
- Examples include food and beverage expos, educational expos, and car shows
MICE (Meetings, Incentives, Conventions, and Expositions)
- A part of the tourism industry where people assemble for various purposes
- Encompasses events management as a profession
Meeting
- A general term for a gathering of people to discuss a set agenda or activity
- Can be called on an ad hoc basis or following a set pattern (e.g., monthly, quarterly, or annually)
- Example: ASEAN Summit, a bi-annual meeting of Southeast Asian nations
Incentive
- A tool to encourage employees to increase sales or provide solutions
- Example: incentive travel as a reward for accomplishments (e.g., reaching a sales quota)
Convention
- A large, national, or international meeting held to commemorate a milestone
- Usually held at regular intervals, with a theme and innovative programs
- May include exhibits or shows related to the theme
Workshops and Masterclasses
- Workshops: teach beginners new skills or topics
- Masterclasses: cater to experienced participants, providing advanced knowledge or technical skills
- Examples: scriptwriting workshop, digital photography masterclass, baking masterclass
Symposiums and Colloquiums
- Events that cater to a smaller audience than a convention but larger than a workshop (50-200 people)
- Symposium: formal meeting where experts deliver short, interrelated topics
- Colloquium: academic meeting where experts deliver a topic and answer questions
Webinar
- A portmanteau of "Web" and "seminar"
- An online event that can be streamed and hosted anywhere in the world
Planned Events
- Characterized as time-bound, organized for specific purposes, attended by a number of participants, and costly
- Examples: conferences, exhibits, seminars, concerts, trade shows, festivals, and ceremonies
- Importance of events management in the tourism industry
Test your knowledge on events and the differences between naturally occurring events and planned events. Explore the concepts of stimuli for travel, resource spending, and social gatherings. Understand how interactions among setting, people, and systems affect the uniqueness of each planned event.
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