TH1905 MICE Concepts Events Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What distinguishes planned events from regular events?

Planned events do not involve interactions between setting, people, and systems.

Regular events are often unplanned, have no specific purpose, and do not require resources.

Regular events are more spontaneous, less costly, and do not require venue bookings.

Planned events are time-bound, organized for specific purposes, attended by many participants, and costly. (correct)

What is a key aspect of successful planned events according to the text?

Low budget

Unpredictability

Large number of participants

Effective management (correct)

Which of the following is NOT an example of a planned event?

Conferences

Seminars

Spontaneous beach party (correct)

Exhibits

What does events management involve based on the text?

Creating and developing activities, identifying target audiences, planning logistics, and managing budgets. Signup and view all the answers

Why is the concept of managing events crucial according to the text?

It ensures smooth execution and success of planned events. Signup and view all the answers

What differentiates planned events from regular daily occurrences?

Planned events are time-bound and organized for specific purposes. Signup and view all the answers

What is the main purpose of an incentive in the MICE industry?

To encourage employees to increase sales Signup and view all the answers

Which activity in the MICE industry involves planning programs to encourage networking among participants?

Convention Signup and view all the answers

What is the main difference between a congress and a conference?

The scale of the event Signup and view all the answers

Which term refers to a meeting held to commemorate a milestone for the host organization with a theme and lasting for multiple days?

Convention Signup and view all the answers

Which type of gathering requires no tradition, continuity, or periodicity?

Conference Signup and view all the answers

What term is used to describe a meeting held by the members of the Association of Southeast Asian Nations?

Meeting Signup and view all the answers

Which activity in the MICE industry can be called on an ad hoc basis or follow a set pattern like monthly or annually?

Meeting Signup and view all the answers

What is the primary profession that encompasses the activities of meetings, incentives, conventions, and expositions?

Event Planning Signup and view all the answers

In what type of gathering do only members of the association contribute to the discussions?

Congress Signup and view all the answers

Which type of gathering is usually held for a short duration?

Conference Signup and view all the answers

What is the primary focus of an exhibition?

Showcasing products or services Signup and view all the answers

What distinguishes an exhibition from a conference?

The primary purpose of the gathering Signup and view all the answers

What is the main difference between workshops and masterclasses?

Workshops are for beginners, while masterclasses are for experienced participants. Signup and view all the answers

What distinguishes a symposium from a colloquium?

Symposiums are academic meetings where experts deliver short, interrelated topics, while colloquiums involve answering questions related to a topic. Signup and view all the answers

What is a webinar a combination of?

Web and seminar Signup and view all the answers

In terms of audience size, how do workshops typically compare to symposiums?

Workshops have smaller audience sizes than symposiums. Signup and view all the answers

What type of audience do masterclasses usually target?

Experienced participants seeking technical knowledge or mastery of a specific skill. Signup and view all the answers

Which event involves experts delivering short, interrelated topics?

Symposium Signup and view all the answers

What does the direct economic impact refer to in the context of tourism or events?

Money spent by tourists or event attendees on local businesses. Signup and view all the answers

In the context of economic activities, what does the 'repetition or multiplication' refer to?

Circulation of money through spending and its effects. Signup and view all the answers

According to Fenich (2015), which book focuses on planning and management of meetings, expositions, events, and conventions?

Planning and Management of Meetings, Expositions, Events, and Conventions by G. Fenich Signup and view all the answers

Where can one find information about 'International Tourism Highlights, 2019 Edition' according to the provided text?

<a href="https://www.eunwto.org/doi/pdf/10.18111/9789284421152">https://www.eunwto.org/doi/pdf/10.18111/9789284421152</a> Signup and view all the answers

Which source is credited for discussing 'Event Marketing: The 10 Best Types of Events'?

K. McCabe (2018) Signup and view all the answers

Study Notes

Congress

A regular gathering of people from religious, cultural, or professional associations to discuss a specific subject or issue
Presentations and discussions are limited to association members
Typically held at regular intervals, with the next date set one year in advance

Conference

A scholarly gathering to exchange views and debate on specific issues
Aims to establish position papers through discussion and exchange of views
Smaller in scale, facilitating easier exchange of information
No tradition, continuity, or periodicity required; can be a one-time event

Exhibition

A showcase of new products, services, or information for public relations, sales, and/or marketing
Examples include food and beverage expos, educational expos, and car shows

MICE (Meetings, Incentives, Conventions, and Expositions)

A part of the tourism industry where people assemble for various purposes
Encompasses events management as a profession

Meeting

A general term for a gathering of people to discuss a set agenda or activity
Can be called on an ad hoc basis or following a set pattern (e.g., monthly, quarterly, or annually)
Example: ASEAN Summit, a bi-annual meeting of Southeast Asian nations

Incentive

A tool to encourage employees to increase sales or provide solutions
Example: incentive travel as a reward for accomplishments (e.g., reaching a sales quota)

Convention

A large, national, or international meeting held to commemorate a milestone
Usually held at regular intervals, with a theme and innovative programs
May include exhibits or shows related to the theme

Workshops and Masterclasses

Workshops: teach beginners new skills or topics
Masterclasses: cater to experienced participants, providing advanced knowledge or technical skills
Examples: scriptwriting workshop, digital photography masterclass, baking masterclass

Symposiums and Colloquiums

Events that cater to a smaller audience than a convention but larger than a workshop (50-200 people)
Symposium: formal meeting where experts deliver short, interrelated topics
Colloquium: academic meeting where experts deliver a topic and answer questions

Webinar

A portmanteau of "Web" and "seminar"
An online event that can be streamed and hosted anywhere in the world

Planned Events

Characterized as time-bound, organized for specific purposes, attended by a number of participants, and costly
Examples: conferences, exhibits, seminars, concerts, trade shows, festivals, and ceremonies
Importance of events management in the tourism industry

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge on events and the differences between naturally occurring events and planned events. Explore the concepts of stimuli for travel, resource spending, and social gatherings. Understand how interactions among setting, people, and systems affect the uniqueness of each planned event.