Podcast
Questions and Answers
Which of the following is NOT a characteristic feature often found in magazine articles?
Which of the following is NOT a characteristic feature often found in magazine articles?
- An extensive bibliography detailing all sources used in the article. (correct)
- A masthead or title that establishes the publication's identity.
- A standfirst that provides a short summary to generate interest.
- A pull quote to draw attention to a key point from the article.
How do public service announcements (PSAs) typically aim to engage their audience?
How do public service announcements (PSAs) typically aim to engage their audience?
- By presenting complex data and statistical analysis.
- By employing persuasive techniques compelling the reader to take action. (correct)
- By exclusively using professional jargon to convey expertise.
- By offering abstract philosophical arguments.
Which structure is most likely utilized in an infographic?
Which structure is most likely utilized in an infographic?
- A rigid adherence to MLA formatting guidelines.
- A problem-solution structure to demonstrate a clear resolution. (correct)
- Exclusively long-form paragraphs devoid of visual aids.
- Intricate metaphors and allegorical symbolism.
In advertising, what role does an image typically play?
In advertising, what role does an image typically play?
What distinguishes an opinion column from other forms of journalistic writing?
What distinguishes an opinion column from other forms of journalistic writing?
Which feature is most characteristic of a blog?
Which feature is most characteristic of a blog?
What is the primary aim of a film or book review?
What is the primary aim of a film or book review?
What is the main function of 'ethos' in persuasive communication?
What is the main function of 'ethos' in persuasive communication?
Which writing technique aims to affect the reader's emotions by using anecdotes and dramatic language?
Which writing technique aims to affect the reader's emotions by using anecdotes and dramatic language?
What is the purpose of 'logos' in argument?
What is the purpose of 'logos' in argument?
When an article 'immediately starts writing with ...', what impact does this have on the audience?
When an article 'immediately starts writing with ...', what impact does this have on the audience?
How is credibility typically established in written communication?
How is credibility typically established in written communication?
Which design element is commonly used in brochures to efficiently convey complex ideas?
Which design element is commonly used in brochures to efficiently convey complex ideas?
What is the effect of predominantly bright colors and busy layouts appeal to in magazines?
What is the effect of predominantly bright colors and busy layouts appeal to in magazines?
What is an example of a linguistic feature?
What is an example of a linguistic feature?
Which of the following is an example of a literary feature?
Which of the following is an example of a literary feature?
What do advertisements primarily use to attract consumers?
What do advertisements primarily use to attract consumers?
Which feature allows for visual pathways for readers?
Which feature allows for visual pathways for readers?
What kind of structure would likely be used in an infographic?
What kind of structure would likely be used in an infographic?
What should a headline do for a blog?
What should a headline do for a blog?
Flashcards
Pathos
Pathos
Creating emotional response with anecdotes and dramatic language.
Ethos
Ethos
Building trust and credibility through authority and notable figures.
Logos
Logos
Using facts and figures to persuade through logic and reason.
Masthead
Masthead
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Standfirst
Standfirst
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Problem and benefit structure
Problem and benefit structure
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Slogan and copy
Slogan and copy
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Branding
Branding
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Symbolic Codes
Symbolic Codes
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Metonymy
Metonymy
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Film/Book Review
Film/Book Review
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Magnetic Headline
Magnetic Headline
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Diction
Diction
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Pullquotes/Slogans
Pullquotes/Slogans
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Assertion
Assertion
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Study Notes
- The medium the text was published in, the author, title, and intended audience are relevant to the analysis.
Techniques to engage the reader
- Narration
- Deliberate insertions
- Emphasis
- Colloquial Introductions
- Highlighting
Typical text features include
- Aesthetics like images, bolding, and graphs
- Organization through tables of contents, headings and indexes
- Supplemental information such as glossaries and footnotes
- Literary devices including figurative language and analogies
- Linguistic elements like rhetoric and sentence structure
Rhetorical devices
- Pathos appeals to emotions using anecdotes and dramatic language.
- Ethos establishes trust and credibility through authority.
- Logos employs logic, facts, and figures.
Color Palette Examples
- Bright colours and busy fonts appeal to teenagers.
- Subtle colours with basic fonts suit older adults' traditional values.
- Royal blue, reds, and golds suggest prestige and luxury.
Magazine Article Conventions
- Uses a masthead, headline, strapline and standfirst.
- Incorporates images, captions, and pullquotes.
- Concludes with the author's comment, investigation details, predicted consequences, or a call to action.
Infographic Structure Types
- Chronological
- Hierarchical
- Problem-solution
- Cause-and-effect
- Comparative
Infographics
- Relationships can be presented between two or more pieces of information
Advertisements
- Often structured around a problem and its solution to appeal to the consumer's desires.
- Employs visual narratives.
- Utilizes slogans and concise copy that relates to the image for anchoring.
- Branding is visibly included through logos.
- Testimonials, advertising claims, and persuasion are often present.
Public Service Announcement (PSA)
- Uses symbolic, written, and technical codes.
- Aims to be persuasive, encouraging action
- Often use metonymy or direct address to connect to the audience.
Film/Book Review
- Targets filmgoers by offering an overview, both positive and negative, to guide decision-making.
- It uses visuals and basic information to give the audience a feel.
Blog
- Designed to inform, discuss, and reflect.
- Structures include chronological, linear, problem-solution, cause-and-effect, how-to, or tips.
- Uses graphics and often includes a call to action.
- Features anecdotes, magnetic headlines, and specialized vocabulary.
Brochure
- Features a heavy reliance on images and icons that communicate complex messages.
- Designs incorporate negative space to create a visual pathway for readers.
- Pullquotes and slogans are used to reinforce the brand's ethos.
Opinion Column
- Written from a first-person perspective.
- Uses "we" to imply a shared viewpoint.
- Presents assertions as facts and includes anecdotes to approach the topic thoughtfully.
- Focuses on developing reasoning and providing supporting evidence.
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