Podcast
Questions and Answers
What is the main challenge in coordinating the divergent interests of stakeholders in CSR communication?
What is the main challenge in coordinating the divergent interests of stakeholders in CSR communication?
What is the main goal of media relations?
What is the main goal of media relations?
What are the conditions for stakeholder involvement in corporate decision-making discussions?
What are the conditions for stakeholder involvement in corporate decision-making discussions?
Which of the following is NOT an activity involved in media relations?
Which of the following is NOT an activity involved in media relations?
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What is the main difference between participatory models and liberal democratic communication models in stakeholder dialogue about CSR?
What is the main difference between participatory models and liberal democratic communication models in stakeholder dialogue about CSR?
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What skills and relationships are essential for a successful media relations strategy?
What skills and relationships are essential for a successful media relations strategy?
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Study Notes
- Traditional approaches to communicating CSR with stakeholders are based on strategic persuasion rather than democratic communication or dialogue.
- Managers are hesitant to include stakeholders in CSR decisions by disclosing information, sharing power, or granting autonomy.
- The lack of democratic communication skills and models makes it difficult to coordinate the divergent interests of stakeholders.
- Stanley Deetz argues that most models of stakeholder communication and dialogue are borrowed from liberal democratic communication models used in state processes of governance.
- Participatory models committed to diversity, conflict, and creativity may better meet the challenge of actual stakeholder dialogue about CSR.
- The conditions for stakeholder involvement in corporate decision-making discussions include reciprocity of opportunity for expression, equality in skills for expression, setting aside authority relations, open investigation of stakeholders' positions, open sharing of information, transparency of decision processes, and testing alternative claims.
- These conditions are directly applicable to corporate organizations, but it is often difficult for managers to meet them.
- Traditional models of stakeholder dialogue may account for the poor regard people have for processes of corporate decision-making and cynicism of the use of terms such as "stakeholder dialogue" and "participation" in CSR.
- Democratic communication models drawn from participatory democracy may better meet the challenge of actual stakeholder dialogue about CSR.
- Participatory models stress diversity, conflict, and creativity, while liberal democratic communication models stress commitment to representation and consensus.
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Description
Are you familiar with the different approaches to communicating Corporate Social Responsibility (CSR) with stakeholders? Do you know the challenges managers face when including stakeholders in CSR decisions? This quiz will test your knowledge on the traditional and democratic communication models used in stakeholder dialogue regarding CSR. You'll explore the conditions required for stakeholder involvement in corporate decision-making processes, and how participatory models may better meet the challenge of actual stakeholder dialogue about CSR. Get ready to discover the differences between liberal democratic communication and participatory
