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Questions and Answers
- Advertise based on what they want but give them what they ______
need
According to Trevor Otts' Principles, what is the revenue model for getting the client in motion?
- The closer you are to the ______, the harder it will be for you to catch a client
competition
What does Trevor Otts' Principles say about advertising?
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- All-inclusive is great for vacation but terrible for business, ______ is what you want
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What is Trevor Otts' Principles' view on the number of customers you need?
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- Renaming it makes it ______
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What does Trevor Otts' Principles say about the evergreen revenue model?
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- In order for something to be true, the equal and opposite must also be ______
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What is Trevor Otts' Principles' view on creating more customers?
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- If you do what you love, you will never work a day in your life. If you do what you hate, it will ______ you
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What does Trevor Otts' Principles say about your brand?
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What is Trevor Otts' Principles' view on the competition?
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- There's more money in what you know than what you ______
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- Marketing isn't just about the customers you want to bring in, it's also about the customers you want to ______ out
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What does Trevor Otts' Principles say about doing what you love?
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Study Notes
Trevor Otts' Principles: Complete Theory List as of Sept 9, 2022
- Advertise based on what they want but give them what they need.
- The closer you are to the competition, the harder it will be for you to catch a client.
- All-inclusive is great for vacation but terrible for business, exclusive is what you want.
- Renaming it makes it new.
- In order for something to be true, the equal and opposite must also be true.
- If you do what you love, you will never work a day in your life. If you do what you hate, it will kill you.
- There's more money in what you know than what you sell.
- Sometimes creating more customers just creates a harder job for you.
- You don't always need more customers, sometimes you need the customers you already have purchasing more of your products.
- The evergreen revenue model is the purpose of getting the client in motion. Money is not the only motivator.
- Marketing isn't just about the customers you want to bring in, it's also about the customers you want to keep out.
- Your brand is a communication tool. It should communicate what you do and the results you deliver.
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Description
How well do you know Trevor Otts' principles for business success? Test your knowledge with this quiz that covers his complete theory list as of Sept 9, 202
