Test Your Knowledge of Trevor Otts' Business Success Principles!
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Questions and Answers

  • Advertise based on what they want but give them what they ______

need

According to Trevor Otts' Principles, what is the revenue model for getting the client in motion?

  • All-inclusive
  • Inclusive
  • Exclusive
  • Evergreen (correct)
    • The closer you are to the ______, the harder it will be for you to catch a client

    competition

    What does Trevor Otts' Principles say about advertising?

    <p>Advertise based on what they want</p> Signup and view all the answers

    • All-inclusive is great for vacation but terrible for business, ______ is what you want

    <p>exclusive</p> Signup and view all the answers

    What is Trevor Otts' Principles' view on the number of customers you need?

    <p>Sometimes you need the customers you already have purchasing more of your products</p> Signup and view all the answers

    • Renaming it makes it ______

    <p>new</p> Signup and view all the answers

    What does Trevor Otts' Principles say about the evergreen revenue model?

    <p>It's about getting the client in motion</p> Signup and view all the answers

    • In order for something to be true, the equal and opposite must also be ______

    <p>true</p> Signup and view all the answers

    What is Trevor Otts' Principles' view on creating more customers?

    <p>Creating more customers creates a harder job for you</p> Signup and view all the answers

    • If you do what you love, you will never work a day in your life. If you do what you hate, it will ______ you

    <p>kill</p> Signup and view all the answers

    What does Trevor Otts' Principles say about your brand?

    <p>It should communicate what you do and the results you deliver</p> Signup and view all the answers

    What is Trevor Otts' Principles' view on the competition?

    <p>The closer you are to the competition, the harder it will be for you to catch a client</p> Signup and view all the answers

    • There's more money in what you know than what you ______

    <p>sell</p> Signup and view all the answers

    • Marketing isn't just about the customers you want to bring in, it's also about the customers you want to ______ out

    <p>keep</p> Signup and view all the answers

    What does Trevor Otts' Principles say about doing what you love?

    <p>If you do what you love, you will never work a day in your life</p> Signup and view all the answers

    Study Notes

    Trevor Otts' Principles: Complete Theory List as of Sept 9, 2022

    • Advertise based on what they want but give them what they need.
    • The closer you are to the competition, the harder it will be for you to catch a client.
    • All-inclusive is great for vacation but terrible for business, exclusive is what you want.
    • Renaming it makes it new.
    • In order for something to be true, the equal and opposite must also be true.
    • If you do what you love, you will never work a day in your life. If you do what you hate, it will kill you.
    • There's more money in what you know than what you sell.
    • Sometimes creating more customers just creates a harder job for you.
    • You don't always need more customers, sometimes you need the customers you already have purchasing more of your products.
    • The evergreen revenue model is the purpose of getting the client in motion. Money is not the only motivator.
    • Marketing isn't just about the customers you want to bring in, it's also about the customers you want to keep out.
    • Your brand is a communication tool. It should communicate what you do and the results you deliver.

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    Description

    How well do you know Trevor Otts' principles for business success? Test your knowledge with this quiz that covers his complete theory list as of Sept 9, 202

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