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Questions and Answers
According to Philip Kotler, how does he define a product?
How does Alderson describe a product?
How does Schwartz define a product?
What are the different types of products mentioned in the text?
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What is the broad definition of a product according to the text?
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What is the purpose of idea screening in new product development?
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What happens during concept development and testing in new product development?
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What is the source of ideas for new product development mentioned in the text?
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When does the company move to the next stage in new product development, according to the text?
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What is the focus of market strategy development in new product development?
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