19 Questions
Marketing mix is a tool used by entrepreneurs to position the product in the target market segment.
positioning
Positioning refers to the ______ occupied by the product in the minds of consumers.
place
True or false: Marketing mix is a tool used by entrepreneurs to position the product in the target market segment.
True
The ______Ps of marketing mix are product, place, price, and promotion.
4
True or false: The 4Ps of marketing mix are product, place, price, and promotion.
True
The marketing mix combines different ______ to position the product.
Ps
______ elements have been added to comprise the 7Ps.
Three
True or false: Four elements have been added to comprise the 7Ps.
False
Sales promotion uses ______-term incentives to entice customers to buy.
short
True or false: Product refers to tangible goods or intangible services offered by the business.
True
______ refers to tangible goods or intangible services offered by the business.
Product
Packaging protects the product and should be user-friendly and ______.
attractive
The purpose of marketing is to influence customer behavior and increase ______.
sales
______ refers to the strategic location of the business.
Place
True or false: Place refers to the strategic location of the business.
True
True or false: Cost refers to the amount spent by the consumer in view expected benefits.
False
______ refers to the amount spent by the manufacturer in view expected benefits.
Cost
______ conveys the presence and attributes of the product to the target consumers.
Promotion
True or false: Positioning refers to the place occupied by the product in the minds of consumers.
True
Study Notes
- Marketing mix is a tool used by entrepreneurs to position the product in the target market segment.
- The 4Ps of marketing mix are product, place, price, and promotion.
- Three elements have been added to comprise the 7Ps.
- Product refers to tangible goods or intangible services offered by the business.
- Place refers to the strategic location of the business.
- Cost refers to the amount spent by the manufacturer in view expected benefits.
- Promotion conveys the presence and attributes of the product to the target consumers.
- People involved in the production, marketing, and sale of the product are crucial.
- Packaging protects the product and must be user-friendly.
- Positioning refers to the place occupied by the product in the minds of consumers.
Test your knowledge on the essential tool used by entrepreneurs to position their product in the target market segment with our Marketing Mix Quiz! From the 4Ps to the 7Ps, this quiz covers everything you need to know about product, place, price, promotion, people, packaging, and positioning. Sharpen your marketing skills and impress your colleagues with your expertise. Take the quiz now!
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