Marico Quiz: Trivia Questions & Fun Facts

Study Notes

Marico was founded in 1971 by Harsh Mariwala in his family business, Bombay Oil.
Mariwala built numerous consumer brands derived from coconut and edible oils, contributing 80% of Bombay Oil's turnover in less than 2 decades.
After a difficult de-merger of the Mariwala family empire, Marico emerged as an independent entity with a core focus on people.
Marico's success is based on the implementation of the "3Ps of Marico": People, Products, and Profits.
Marico's Parachute brand triumphed over Nihar, a direct competitor launched by Hindustan Lever, and was acquired by Marico in 2006.
Marico achieved numerous successes, including the launch of Hair & Care, Saffola breakfast, and Set Wet, and diversifying into skin care with Kaya Youth.
In Q3 FY22, Marico's income grew by 3.33%, net profit grew by 5.81%, and EPS grew by 5.42%.
Marico's market share increased from 17% to 21% in just 5 years.
Marico's net income growth was 8.93% compared to 8.06% for the industry, and revenue growth was 12.1% compared to 7.56% for the industry.
Marico's success is attributed to its core focus on people, improving product quality, emotional appeal through advertising, strengthening rural distribution networks, and empowering on-field sales staff.