Podcast
Questions and Answers
What is the core focus of Marico's success?
What is the core focus of Marico's success?
What was Marico's income growth in Q3 FY22?
What was Marico's income growth in Q3 FY22?
Which brand did Marico acquire after it triumphed over Nihar?
Which brand did Marico acquire after it triumphed over Nihar?
What is the percentage of Marico's market share increase in just 5 years?
What is the percentage of Marico's market share increase in just 5 years?
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How does Marico empower its on-field sales staff?
How does Marico empower its on-field sales staff?
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Study Notes
- Marico was founded in 1971 by Harsh Mariwala in his family business, Bombay Oil.
- Mariwala built numerous consumer brands derived from coconut and edible oils, contributing 80% of Bombay Oil's turnover in less than 2 decades.
- After a difficult de-merger of the Mariwala family empire, Marico emerged as an independent entity with a core focus on people.
- Marico's success is based on the implementation of the "3Ps of Marico": People, Products, and Profits.
- Marico's Parachute brand triumphed over Nihar, a direct competitor launched by Hindustan Lever, and was acquired by Marico in 2006.
- Marico achieved numerous successes, including the launch of Hair & Care, Saffola breakfast, and Set Wet, and diversifying into skin care with Kaya Youth.
- In Q3 FY22, Marico's income grew by 3.33%, net profit grew by 5.81%, and EPS grew by 5.42%.
- Marico's market share increased from 17% to 21% in just 5 years.
- Marico's net income growth was 8.93% compared to 8.06% for the industry, and revenue growth was 12.1% compared to 7.56% for the industry.
- Marico's success is attributed to its core focus on people, improving product quality, emotional appeal through advertising, strengthening rural distribution networks, and empowering on-field sales staff.
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Description
How much do you know about Marico, the Indian consumer goods company known for its coconut and edible oil-based products? Test your knowledge with our quiz! From the company's founding in 1971 to its focus on the "3Ps of Marico" and recent successes, this quiz will challenge your understanding of one of India's leading companies. Keywords: Marico, Harsh Mariwala, Parachute, Saffola, Kaya Youth, Q3 FY22, market share