5 Questions
Which factor determines the type of accommodations that will be made available?
The nature of the environment and other related factors
How can hotels be classified based on location?
City center, suburban, airport, highway, and resorts
What should the facilities of accommodations in marketing at least equal to?
The facilities provided by the competition
What is a meaningful classification of hotels?
Based on price
What factors determine the demand for accommodations?
The price the guests are willing to pay, services required, and similar considerations
Study Notes
Accommodation Types and Classification
- The type of accommodations made available is determined by target market segmentation.
- Hotels can be classified based on location into:
- Urban hotels
- Suburban hotels
- Resort hotels
- Airport hotels
- Highway hotels
- In marketing, the facilities of accommodations should at least equal to the expectations of the target market.
Hotel Classification
- A meaningful classification of hotels is based on:
- Star rating system (1-5 stars)
- Service level (luxury, upscale, mid-range, budget)
- Hotel type (resort, boutique, business, etc.)
Demand for Accommodations
- The demand for accommodations is determined by:
- Business and economic factors
- Seasonality
- Location and accessibility
- Special events and festivities
- Globalization and tourism trends
Test your knowledge on the sectors of the hospitality industry with this quiz! Learn about different types of accommodations and how they cater to varying guest demands and competition. Explore key marketing concepts in the industry and discover how facilities can stay competitive.
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