Podcast
Questions and Answers
The four motives for consumer buying are to be fashionable, to be attractive, to impress others, and to be accepted. Another reason consumers buy fashion is to fill an emotional need. What are the criteria for consumer fashion selection? Aesthetics, appearance, color, texture, style, practicality, fit, comfort, appropriateness, brand or designer label, fabric performance and care, and ______.
The four motives for consumer buying are to be fashionable, to be attractive, to impress others, and to be accepted. Another reason consumers buy fashion is to fill an emotional need. What are the criteria for consumer fashion selection? Aesthetics, appearance, color, texture, style, practicality, fit, comfort, appropriateness, brand or designer label, fabric performance and care, and ______.
quality
There are 8 types of retail customers, which include the researcher or showroomer, the deal seeker or bargain hunter, the window-shopping wanderer, the decisive, take-charge type, the sociable chatter, the in & out buyer, the angry, demanding pessimist, and the regular ______.
There are 8 types of retail customers, which include the researcher or showroomer, the deal seeker or bargain hunter, the window-shopping wanderer, the decisive, take-charge type, the sociable chatter, the in & out buyer, the angry, demanding pessimist, and the regular ______.
flagship stores
Among the issues facing specialty store retailing are competition from other stores, limited assortments, high prices, and difficulty in competing with large ______.
Among the issues facing specialty store retailing are competition from other stores, limited assortments, high prices, and difficulty in competing with large ______.
chain stores
Flashcards are hidden until you start studying
Study Notes
Consumer Buying Motives
- Four motives for consumer buying are to be fashionable, attractive, impressive, and accepted
- Another motive is to fill an emotional need
Criteria for Consumer Fashion Selection
- Aesthetics
- Appearance
- Color
- Texture
- Style
- Practicality
- Fit
- Comfort
- Appropriateness
- Brand or designer label
- Fabric performance and care
- Quality
Types of Retail Customers
- Researcher or showroomer
- Deal seeker or bargain hunter
- Window-shopping wanderer
- Decisive, take-charge type
- Sociable chatter
- In & out buyer
- Angry, demanding pessimist
- Regular shopper
Issues in Specialty Store Retailing
- Competition from other stores
- Limited assortments
- High prices
- Difficulty in competing with large department stores
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
