Defining the business problem or opportunity is the first step in business data analytics.
It is important to identify the right stakeholders and avoid jumping into a solution focus.
Business problem discovery and stakeholder engagement happen in parallel.
Business data analytics can help solve problems or uncover opportunities.
Various business analysis elicitation and problem analysis techniques are used to obtain necessary information.
The outcome is identifying the business problem that may lead to research questions/problems.
Further analysis is conducted to formulate the right analytics questions.
Elicitation techniques include interviews, job shadowing, surveys, and workshops.
Business and organizational knowledge are useful in facilitating discussions.
The task is iterative and not sequential.

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