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Questions and Answers
What is the main purpose of branding in the library context?
What is the main purpose of branding in the library context?
- To create a commercial battlefield
- To attract undergraduates
- To compete with other libraries
- To establish a distinction between library items (correct)
What is the target audience for large-format printing service in the library?
What is the target audience for large-format printing service in the library?
- Graduate students
- Architecture majors and engineering students (correct)
- Undergraduates
- Faculty members
What is the classic adage of marketing that branding in the library context can embrace?
What is the classic adage of marketing that branding in the library context can embrace?
- The customer is always right
- One size fits all
- Find a niche and fill it (correct)
- Sell, sell, sell
What is the ultimate goal of branding in the library context?
What is the ultimate goal of branding in the library context?
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What is the main difference between branding in the library context and commercial branding?
What is the main difference between branding in the library context and commercial branding?
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Study Notes
Branding in the Library Context
- The main purpose of branding in the library context is to create an emotional connection with the target audience, building trust, and loyalty.
Target Audience
- The target audience for large-format printing service in the library is typically students, researchers, and faculty members.
Marketing Adage
- The classic adage of marketing that branding in the library context can embrace is "know me, like me, trust me, repeat business".
Ultimate Goal
- The ultimate goal of branding in the library context is to create a positive and lasting impression, influencing users' behavior and driving loyalty.
Comparison to Commercial Branding
- The main difference between branding in the library context and commercial branding is that libraries focus on promoting their services and resources, rather than selling products, aiming to create a sense of community and social responsibility.
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