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Questions and Answers
What significant amount did CBS pay for NFL television rights in 1964?
What significant amount did CBS pay for NFL television rights in 1964?
Which technology allows consumers to choose when to watch programs, complicating advertisers' tracking?
Which technology allows consumers to choose when to watch programs, complicating advertisers' tracking?
What is one of the main advantages of High-Definition Television (HDTV) over traditional television?
What is one of the main advantages of High-Definition Television (HDTV) over traditional television?
In what year did CBS first demonstrate HDTV in the United States?
In what year did CBS first demonstrate HDTV in the United States?
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What significant financial commitment did NBC Universal make for Olympic broadcast rights in 2014?
What significant financial commitment did NBC Universal make for Olympic broadcast rights in 2014?
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How does digital technology impact television programming delivery?
How does digital technology impact television programming delivery?
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What trend is simplified by the existence of various new delivery systems for television?
What trend is simplified by the existence of various new delivery systems for television?
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What challenge do advertisers face due to time-shifting practices enabled by new technologies?
What challenge do advertisers face due to time-shifting practices enabled by new technologies?
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What significant event in American television history initiated commercial television broadcasting?
What significant event in American television history initiated commercial television broadcasting?
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By the end of 1949, what percentage of broadcast audiences did television capture?
By the end of 1949, what percentage of broadcast audiences did television capture?
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Which network was formed from NBC’s old Blue network in 1943?
Which network was formed from NBC’s old Blue network in 1943?
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What was the primary reason audiences were initially fascinated by television news?
What was the primary reason audiences were initially fascinated by television news?
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What technological advancement in 1948 allowed for television broadcasts to reach a wider audience?
What technological advancement in 1948 allowed for television broadcasts to reach a wider audience?
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Which television news program was launched by CBS in 1947?
Which television news program was launched by CBS in 1947?
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What type of programming patterns were adopted by television from radio?
What type of programming patterns were adopted by television from radio?
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Who was the major early news figure at CBS known for establishing television journalism?
Who was the major early news figure at CBS known for establishing television journalism?
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What characterizes a situation comedy (sitcom)?
What characterizes a situation comedy (sitcom)?
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What does 'prime time' refer to in television broadcast?
What does 'prime time' refer to in television broadcast?
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Which organization has been responsible for providing audience ratings since the 1950s?
Which organization has been responsible for providing audience ratings since the 1950s?
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What is the main difference between ratings and share in television audience measurement?
What is the main difference between ratings and share in television audience measurement?
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What was a significant change in viewing habits from the 1950s to the 1960s?
What was a significant change in viewing habits from the 1950s to the 1960s?
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How does public television mainly differ from commercial television?
How does public television mainly differ from commercial television?
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What action did the American Congress take in 1995 regarding public television?
What action did the American Congress take in 1995 regarding public television?
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During which time were sweeps ratings primarily gathered?
During which time were sweeps ratings primarily gathered?
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Study Notes
Television Timeline
- 1884: Paul Nipkow patents the Nipkow disk, a basis for TV development.
- 1907: "Television" first appears in print.
- 1939: NBC debuts TV at the New York World's Fair.
- 1947: NBC and CBS start broadcasting TV news.
- 1951: CBS's I Love Lucy premieres, becoming a durable sitcom.
- 1962: Telstar I makes the first transatlantic satellite broadcast.
- 1963: Public television (NET) begins broadcasting. Coverage of JFK's assassination and funeral.
- 1973: Watergate hearings broadcasted live.
- 1979: Cable News Network (CNN) launched.
- 1983: M*A*S*H finale, highest-rated program ever.
- 1993: Cheers finale attracts 80 million viewers.
- 2001: Extensive TV coverage of 9/11 attacks.
- 2003: TV broadcasts live coverage of the Iraq War.
- 2006: US Congress mandated digital high-definition TV broadcasts.
- 2008: Record audience for Obama's election night coverage.
- 2009: High-definition TV becomes the US standard.
- 2010: 3-D TV introduced.
- 2012: Netflix offers original programming via streaming.
- 2014: Sesame Street celebrates its 45th anniversary.
Public Television
- Operated by non-profits, governments, or educational institutions
- Funded through grants, donations, corporate sponsors, and foundations.
Network Television
- Major commercial broadcast networks (e.g., ABC, NBC, CBS, Fox).
- Privately-owned
- Primarily funded by advertising revenue
Television and Advertising
- TV is a powerful advertising medium.
- Costs of 30-second ads during prime-time events (e.g., Super Bowl) are substantial.
- Example Cost: $4.5M for a 30-second Super Bowl ad.
Television and Politics
- Became crucial in shaping US politics.
- 1960 Presidential debate between Nixon and Kennedy saw TV play a crucial role.
- Watergate scandal, televised extensively, led to Nixon being forced to resign.
Television and News
- Early TV news was limited in duration (15 min).
- News became a staple part of TV programming.
- TV news provides global coverage.
- Example: Coverage of September 11th attacks, the Iraq War and the rescue of the Chilean miners
Television and Sports
- Significant source of revenue as sports events are often broadcast live.
- Example: CBS paying $28 million for NFL rights in 1964.
Television and Technology
- Development of satellites like Telstar I enabled transatlantic broadcasts.
- Digital video recorders (DVRs) allow viewers to record and watch at their convenience, termed time-shifting.
- HDTV and 4K are upgrades with better/increased resolution.
Future of Television
- Ownership changes and mergers predicted.
- Shrinking network television dominance due to cable, streaming etc
- Increased scrutiny surrounding TV ratings and audience measurements
- Concerns about sports potentially dominating TV programming.
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Description
Test your knowledge of the history of television with this quiz covering key milestones from the invention of the Nipkow disk to the era of digital broadcasts. Explore significant events in TV programming and broadcasting that shaped the media landscape. Can you recall the important dates and shows that have left their mark on history?
