Television Timeline Quiz
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Questions and Answers

What significant amount did CBS pay for NFL television rights in 1964?

  • $3.6 billion
  • $28 million (correct)
  • $18 million
  • $5.6 billion

Which technology allows consumers to choose when to watch programs, complicating advertisers' tracking?

  • Video CDs
  • Cable Boxes
  • Streaming Services
  • Digital Video Recorders (DVRs) (correct)

What is one of the main advantages of High-Definition Television (HDTV) over traditional television?

  • It scans fewer lines across the screen.
  • It provides a wider and sharper picture. (correct)
  • It requires less spectrum space.
  • It has lower production costs.

In what year did CBS first demonstrate HDTV in the United States?

<p>1982 (C)</p> Signup and view all the answers

What significant financial commitment did NBC Universal make for Olympic broadcast rights in 2014?

<p>$7.75 billion (C)</p> Signup and view all the answers

How does digital technology impact television programming delivery?

<p>It makes program delivery easier and less expensive. (B)</p> Signup and view all the answers

What trend is simplified by the existence of various new delivery systems for television?

<p>Expanded choices in programming and viewing. (D)</p> Signup and view all the answers

What challenge do advertisers face due to time-shifting practices enabled by new technologies?

<p>Tracking viewers' habits accurately. (B)</p> Signup and view all the answers

What significant event in American television history initiated commercial television broadcasting?

<p>The first regularly scheduled television service by RCA's NBC (C)</p> Signup and view all the answers

By the end of 1949, what percentage of broadcast audiences did television capture?

<p>41% (B)</p> Signup and view all the answers

Which network was formed from NBC’s old Blue network in 1943?

<p>ABC (B)</p> Signup and view all the answers

What was the primary reason audiences were initially fascinated by television news?

<p>Seeing a human being talking on screen (B)</p> Signup and view all the answers

What technological advancement in 1948 allowed for television broadcasts to reach a wider audience?

<p>The development of coaxial cable (C)</p> Signup and view all the answers

Which television news program was launched by CBS in 1947?

<p>Television News with Douglas Edwards (A)</p> Signup and view all the answers

What type of programming patterns were adopted by television from radio?

<p>Variety shows and news segments (B)</p> Signup and view all the answers

Who was the major early news figure at CBS known for establishing television journalism?

<p>Edward R. Murrow (D)</p> Signup and view all the answers

What characterizes a situation comedy (sitcom)?

<p>A comedy show featuring established characters in home or work situations (B)</p> Signup and view all the answers

What does 'prime time' refer to in television broadcast?

<p>The period with the largest audience from 7-11pm (A)</p> Signup and view all the answers

Which organization has been responsible for providing audience ratings since the 1950s?

<p>A.C. Nielsen Company (B)</p> Signup and view all the answers

What is the main difference between ratings and share in television audience measurement?

<p>Ratings measure total viewers, whereas share compares a show's audience with another's at the same time (A)</p> Signup and view all the answers

What was a significant change in viewing habits from the 1950s to the 1960s?

<p>Audiences started choosing programs based on personal preference (B)</p> Signup and view all the answers

How does public television mainly differ from commercial television?

<p>Public television focuses on educating the public, while commercial television seeks profit (C)</p> Signup and view all the answers

What action did the American Congress take in 1995 regarding public television?

<p>They called for the privatization of public television (A)</p> Signup and view all the answers

During which time were sweeps ratings primarily gathered?

<p>During select months when viewership is at its peak (D)</p> Signup and view all the answers

Flashcards

Situation Comedy (Sitcom)

A comedy TV show with recurring characters in a home or work setting.

Prime Time

The time slot (usually 7-11 pm) with the largest TV audience.

TV Ratings (Nielsen)

A measurement of how many households are watching a particular show.

TV Ratings (Share)

The percentage of currently watching TV households tuning into a specific show.

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Sweeps Months

Months when TV ratings companies gather their most important data.

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Public Television

TV focused on informing and educating the public, (usually no commercials).

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Commercial Television

TV shows that make money through advertisement.

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Audience Choice (1960s)

Television viewers started deciding which programs they preferred.

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What does 'time-shifting' refer to?

The ability of viewers to record and watch TV programs at their convenience, making it harder for advertisers to track audience habits.

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What does ‘high-definition television (HDTV) offer?

HDTV provides a wider, sharper digital picture and improved sound quality compared to traditional television.

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CBS and NFL

CBS paid a significant amount for NFL broadcast rights in 1964, setting a trend of high costs for sports broadcasting.

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What effect do technology advancements have on TV?

Technological advancements have made program delivery more accessible and affordable, leading to increased competition and innovation.

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Digital Video Recorder (DVR)

A device that allows viewers to record and watch programs at their convenience, enabling 'time-shifting' and changing viewing habits.

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How much did ESPN pay for MLB rights in 2012?

ESPN paid $5.6 billion for an 8-year contract to broadcast Major League Baseball across various platforms.

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What impact does sports have on TV?

Sports programming is highly profitable for television networks as live events attract large audiences and generate significant advertising revenue.

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What is the future of television?

The future of television involves continued technological advancements, driving changes in content delivery, viewing methods, and the competition in the market.

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When did commercial TV start in the US?

Commercial television broadcasting officially began in the United States on July 1, 1941, with the launch of NBC's WNBT station in New York City.

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What is a TV network?

A TV network connects different stations across the country to broadcast the same programs simultaneously during specific time slots.

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Who were the original TV Networks?

The first three major television networks in the United States were NBC, CBS, and ABC, which grew out of NBC's Blue network in 1943.

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News on Early TV

Television news initially borrowed its programming format from radio, but audiences were more captivated by seeing a person on screen than just hearing their voice.

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Early TV News Networks

CBS launched 'Television News with Douglas Edwards' in 1947, and NBC broadcasted 'Camel News Caravan' (sponsored by Camel cigarettes) in the same year.

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How did TV news spread nationally?

In 1948, AT&T's coaxial cable connected New York City, Philadelphia, and Washington, D.C., enabling national television broadcasting for the first time.

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What was the influence of radio on early TV entertainment?

Most television entertainment programs were adapted from successful radio formats, with the exception of movies and talk shows.

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What are Variety Shows?

Variety shows were popular early television programs that featured a range of different entertainers, showcasing various talents in one show.

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Study Notes

Television Timeline

  • 1884: Paul Nipkow patents the Nipkow disk, a basis for TV development.
  • 1907: "Television" first appears in print.
  • 1939: NBC debuts TV at the New York World's Fair.
  • 1947: NBC and CBS start broadcasting TV news.
  • 1951: CBS's I Love Lucy premieres, becoming a durable sitcom.
  • 1962: Telstar I makes the first transatlantic satellite broadcast.
  • 1963: Public television (NET) begins broadcasting. Coverage of JFK's assassination and funeral.
  • 1973: Watergate hearings broadcasted live.
  • 1979: Cable News Network (CNN) launched.
  • 1983: M*A*S*H finale, highest-rated program ever.
  • 1993: Cheers finale attracts 80 million viewers.
  • 2001: Extensive TV coverage of 9/11 attacks.
  • 2003: TV broadcasts live coverage of the Iraq War.
  • 2006: US Congress mandated digital high-definition TV broadcasts.
  • 2008: Record audience for Obama's election night coverage.
  • 2009: High-definition TV becomes the US standard.
  • 2010: 3-D TV introduced.
  • 2012: Netflix offers original programming via streaming.
  • 2014: Sesame Street celebrates its 45th anniversary.

Public Television

  • Operated by non-profits, governments, or educational institutions
  • Funded through grants, donations, corporate sponsors, and foundations.

Network Television

  • Major commercial broadcast networks (e.g., ABC, NBC, CBS, Fox).
  • Privately-owned
  • Primarily funded by advertising revenue

Television and Advertising

  • TV is a powerful advertising medium.
  • Costs of 30-second ads during prime-time events (e.g., Super Bowl) are substantial.
  • Example Cost: $4.5M for a 30-second Super Bowl ad.

Television and Politics

  • Became crucial in shaping US politics.
  • 1960 Presidential debate between Nixon and Kennedy saw TV play a crucial role.
  • Watergate scandal, televised extensively, led to Nixon being forced to resign.

Television and News

  • Early TV news was limited in duration (15 min).
  • News became a staple part of TV programming.
  • TV news provides global coverage.
  • Example: Coverage of September 11th attacks, the Iraq War and the rescue of the Chilean miners

Television and Sports

  • Significant source of revenue as sports events are often broadcast live.
  • Example: CBS paying $28 million for NFL rights in 1964.

Television and Technology

  • Development of satellites like Telstar I enabled transatlantic broadcasts.
  • Digital video recorders (DVRs) allow viewers to record and watch at their convenience, termed time-shifting.
  • HDTV and 4K are upgrades with better/increased resolution.

Future of Television

  • Ownership changes and mergers predicted.
  • Shrinking network television dominance due to cable, streaming etc
  • Increased scrutiny surrounding TV ratings and audience measurements
  • Concerns about sports potentially dominating TV programming.

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Description

Test your knowledge of the history of television with this quiz covering key milestones from the invention of the Nipkow disk to the era of digital broadcasts. Explore significant events in TV programming and broadcasting that shaped the media landscape. Can you recall the important dates and shows that have left their mark on history?

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