Technology Entrepreneurship Lecture 3: Design Challenge & Customer Discovery
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Questions and Answers

What is the definition of entrepreneurship according to Shane and Venkataraman (2000)?

  • The process of exploiting opportunities to create future goods and services (correct)
  • The mindset of creating and developing economic activity through risk-taking and innovation
  • The mindset of developing economic activity within a new or existing organization
  • The process of evaluating opportunities to create future goods and services

In the context of entrepreneurship, what is the European Commission's emphasis on?

  • Blending risk-taking, creativity, and innovation with sound management (correct)
  • Creativity and innovation
  • Economic activity within a new or an existing organization
  • Risk-taking and sound management

What is the main emphasis of human-centered design in the context of entrepreneurship?

  • Creating and developing economic activity
  • Evaluation and exploitation of opportunities
  • Innovation and experimentation
  • Process and mindset (correct)

What does the lean startup approach in entrepreneurship focus on?

<p>All of the above (D)</p> Signup and view all the answers

According to the European Commission's Green Paper, what is entrepreneurship primarily about?

<p>Creating and developing economic activity by blending risk-taking, creativity, and/or innovation with sound management (C)</p> Signup and view all the answers

What is the focus of entrepreneurial process and mindset according to the European Commission?

<p>Risk-taking, creativity, and innovation (C)</p> Signup and view all the answers

What is the equation IDEO uses to define opportunity?

<p>Opportunity = Idea + Action (B)</p> Signup and view all the answers

In human-centered design, what is the approach to embracing ambiguity?

<p>Embracing ambiguity and leveraging it for innovation (A)</p> Signup and view all the answers

According to the lecture, what is the key to creative confidence in human-centered design?

<p>Belief that everyone is inherently creative (D)</p> Signup and view all the answers

What method does IDEO suggest for gathering information in human-centered design?

<p>A combination of secondary research and interviews with the community (A)</p> Signup and view all the answers

In human-centered design, what is the purpose of defining the audience?

<p>To narrow down the design challenge (B)</p> Signup and view all the answers

According to Osterwalder and Pigneur, what does a business model environment involve?

<p>Taking into account external factors and trends (D)</p> Signup and view all the answers

What does entrepreneurship entail according to the lecture?

<p>Dealing with uncertainty in both problem and solution (B)</p> Signup and view all the answers

Where can students find videos on 'Lean Startup' as part of the required material for the exam?

<p>Canvas (B)</p> Signup and view all the answers

What is emphasized as part of the 'Lean Method'?

<p>Rapid experimentation and iteration (D)</p> Signup and view all the answers

What is essential for developing entrepreneurial ideas based on Madis Talmar's guest lecture?

<p>Innovation space for experimentation and learning (A)</p> Signup and view all the answers

What concept does the equation 'Opportunity = Idea + Action' encapsulate?

<p>The importance of acting on innovative ideas (C)</p> Signup and view all the answers

What is the key to success according to Osterwalder and Pigneur's 'Business Model Generation'?

<p>Innovative adaptation to market dynamics (C)</p> Signup and view all the answers

What characteristic defines entrepreneurship based on the lecture?

<p>Navigating through uncertainty in problem-solving (B)</p> Signup and view all the answers

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