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Questions and Answers
What is the main benefit of TDI projects for technology-based firms?
What is the main benefit of TDI projects for technology-based firms?
- Lower risk compared to MDI projects
- Limited intellectual property potential
- Reduced capability to meet future market demands
- Higher profit potential than MDI projects (correct)
What does market capability refer to in the context of continuous vs. discontinuous innovation?
What does market capability refer to in the context of continuous vs. discontinuous innovation?
- Technological change or improvement beyond existing products
- Product benefits experienced by the new product's customers and/or users (correct)
- Conventional technologies used in new products
- Radical improvement in customer product experience
What is the purpose of overcoming the limitations associated with traditional market research?
What is the purpose of overcoming the limitations associated with traditional market research?
- To rely solely on existing market data
- To avoid future market demands
- To limit the scope of market research
- To envision future markets rather than research existing markets (correct)
What does a broad technology base increase for a firm?
What does a broad technology base increase for a firm?
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What are continuous new products characterized by?
What are continuous new products characterized by?
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