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Technology-Driven Innovation (TDI) Projects
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Technology-Driven Innovation (TDI) Projects

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Questions and Answers

What is the main benefit of TDI projects for technology-based firms?

  • Lower risk compared to MDI projects
  • Limited intellectual property potential
  • Reduced capability to meet future market demands
  • Higher profit potential than MDI projects (correct)

    • What does market capability refer to in the context of continuous vs. discontinuous innovation?

  • Technological change or improvement beyond existing products
  • Product benefits experienced by the new product's customers and/or users (correct)
  • Conventional technologies used in new products
  • Radical improvement in customer product experience

    • What is the purpose of overcoming the limitations associated with traditional market research?

  • To rely solely on existing market data
  • To avoid future market demands
  • To limit the scope of market research
  • To envision future markets rather than research existing markets (correct)

    • What does a broad technology base increase for a firm?

    <p>Capability to meet future market demands</p> Signup and view all the answers

    What are continuous new products characterized by?

    <p>Marginally different from existing products and use conventional technologies</p> Signup and view all the answers

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