Technology and Social Media Impact

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Questions and Answers

What is the primary focus of the Media Richness Model?

The emotional impact of social media marketing

The frequency of online interactions among users

The role of storytelling in viral marketing

The effectiveness of communication based on medium (correct)

Which term refers to the storytelling aspect of influencing consumers in marketing?

Social coordination

Word of Mouth (WOM) (correct)

Hyperpersonal Communication

Mass self-communication

What does hypercoordination primarily relate to in social interactions?

Encouraging viral sharing of content on social media

Maintaining and organizing interpersonal relationships (correct)

Managing large-scale marketing campaigns

Enhancing the emotional depth of online communication

What is an example of a tool utilized in online marketing according to the content?

Viral marketing (D) Signup and view all the answers

Which concept refers to the niche market strategy as proposed by Anderson?

Long Tail (D) Signup and view all the answers

What invention in the 1440s significantly contributed to the democratization of knowledge?

Printing press (D) Signup and view all the answers

According to boyd and Ellison, which of the following is NOT a requirement for social network sites?

Possess a personal website (A) Signup and view all the answers

What does the term 'mass self-communication' refer to in social media theory?

Individual dissemination of messages to a mass audience (A) Signup and view all the answers

Which of the following best describes the relationship between communication and culture?

Culture shapes communication and is passed along through it. (D) Signup and view all the answers

What was a key alteration in how news is gathered due to technology?

Transition from authorities to citizen journalism (D) Signup and view all the answers

Which characteristic of communication implies that it evolves over time?

Communication is relational (A) Signup and view all the answers

What does 'timeliness' in news often refer to?

The ability to produce news at a fast pace (C) Signup and view all the answers

Which of the following is an example of a social network site function?

Establishing a profile (C) Signup and view all the answers

What best defines self-concept?

A set of stable perceptions we hold about ourselves (A) Signup and view all the answers

Which of the following statements accurately reflects self-esteem's impact?

It affects our self-worth and our communication. (A) Signup and view all the answers

What percentage of personality is suggested to be inherited?

40% (B) Signup and view all the answers

What is reflected appraisal in the context of self-concept development?

Our self-image formed through others' views of us (D) Signup and view all the answers

Which type of individuals are likely to require significant others' appraisals for self-concept development?

Individuals who are heavily influenced by external opinions (D) Signup and view all the answers

How does self-concept affect communication styles?

It guides how we interact with people in various situations. (B) Signup and view all the answers

Which behavior might a person with a negative self-concept display when interacting with authority figures?

Stammer or blush when speaking (B) Signup and view all the answers

What effect does social evaluation have on self-concept?

It helps us compare ourselves to others. (A) Signup and view all the answers

What is the first step in the perception process?

Selection (C) Signup and view all the answers

Which of the following best defines empathy?

Re-creating another’s perspective (C) Signup and view all the answers

What is a common feature of narratives we hold about ourselves?

They are subjective and personal. (D) Signup and view all the answers

What tendency do we exhibit when judging ourselves compared to others?

Self-Serving Bias (C) Signup and view all the answers

What is the purpose of perception checking?

To verify the accuracy of interpretations. (C) Signup and view all the answers

Which of these is NOT a step in the perception checking process?

Formulate a stereotype about the person. (D) Signup and view all the answers

Which of the following can influence our perceptions?

Gender, social, and occupational roles (A) Signup and view all the answers

What does the fundamental attribution error refer to?

Overestimating personal characteristics while underestimating situational factors (B) Signup and view all the answers

Study Notes

Technology and Information

Earliest forms of paper included clay tablets, papyrus, parchment, and wood tiles
Gutenberg's invention of type molds in the 1440s enabled mass production
The printing press was crucial for knowledge democratization

Influence of Technology

Alters how news is gathered, with the AP Wire's focus on the inverted pyramid style
Changes the concept of news from "what the authorities say" to "newsworthiness"
Emphasizes timeliness, leading to breaking news
Influences news distribution and enables citizen journalism

Defined by Boyd and Ellison (2008) as web-based platforms where users can:
- Create public or semi-public profiles
- Articulate connections with other users
- View and navigate their connections and those of others

Characteristics of Communication

Communication is a process
Communication is relational
Communication is symbolic

Social media is a defining part of contemporary culture
Enables communication between people
Culture is a collective way of life, including beliefs, values, and symbols passed down through communication and imitation

Provide identity cues that describe who we are
Influenced by native advertising

Important theories explaining social media's impact include:
- Computer-mediated communication (CMC)
- Word of mouth (WOM)
- Social coordination
- Mass self-communication
- Diffusion of Innovations
- The Long Tail

Computer Mediated Communication (CMC)

Media Richness Model (Daft & Lengel, 1984)
Hyperpersonal Communication (Walther 1996)

Word of Mouth (WOM)

Powerful in information sharing and online marketing
Utilized in viral marketing
Key examples include:
- Edwards, Edwards, Bakke, and Shaver (2010)

Facilitates relation maintenance and activity organization
Emphasizes:
- Hypercoordination
- Microcoordination
- Connected presence

Mass Self-Communication

Enhances individual control over information dissemination
Examples include self-promotion through platforms like keyhole.co

The Long Tail

Addresses the distribution of niche products and content
Anderson (2004)

The Self, Perception, and Communication

Focuses on self-concept and self-esteem

Self-Concept and Self-Esteem

Self-concept includes stable perceptions about oneself, encompassing:
- Uniqueness
- Similarities and differences to others
- Self-view
Self-esteem reflects an individual's evaluation of their worth
Influences communication and how others perceive us

Biology, Personality, and the Self

Personality encompasses characteristic thinking and belief patterns
Approximately 40% of personality is inherited
Personality traits can be enhanced through learning and practice

External Influences on Self-Concept

Reflected Appraisal: how our image is shaped by others' perceptions of us
Significant Others: their appraisals have particular weight
Social Evaluation: Comparing ourselves to others, emphasizing the role of social media

The Relationship Between Self-Concept and Behavior

Self-concept and communication style influence behavior and perception of events
Example: Nervousness with authority figures can lead to stammering and blushing, while confident individuals speak calmly and fluently, resulting in different responses from others

The Self-Fulfilling Prophecy

Expectation of an outcome increases the likelihood of that outcome due to corresponding behavior
Shapes self-concept and behaviors

The Perception Process

Involves three steps:
- Selection: Selecting what information to attend to
- Organization: Organizing data to make sense of it
- Interpretation: Assigning meaning to the information

Influences On Perception

Physiological influences
Cultural and social influences
Gender and sex roles
Occupational roles

Narratives, Perception, and Communication

Narratives form personal stories about ourselves
Attribution: Associating meaning with behavior
Emphasizes:
- Snap judgments
- Stereotyping
- Self-serving bias
- Emphasis on negative impressions
- The influence of obvious information
- Clinging to first impressions
- Assumption of similarity to others
- Fundamental attribution error

Empathy and Sympathy

Empathy: Taking on another's perspective
Dimensions of Empathy:
- Perspective taking
- Emotional feeling
- Genuine concern
Sympathy: Feeling compassion for another's situation

Perception Checking

Method for verifying the accuracy of interpretations
Three Steps:
- Describing observed behavior
- Offering at least two interpretations
- Seeking clarification

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Description

Explore the evolution of communication from the earliest forms of paper to modern social media platforms. Understand how technology has transformed news dissemination and the concept of communication. This quiz highlights the societal implications of these changes and the role of citizen journalism.